NORWALK, Conn., Oct. 28, 2011 /PRNewswire/ -- In Alabama, beverage alcohol advertising cannot illustrate an individual consuming alcohol. Happy hours are strictly prohibited in Illinois. In Texas, price advertising is prohibited on the radio, newspapers, or on any sign outside a building.
Beverage alcohol marketers in the U.S. have to keep up with the ever-changing rules and regulations pertaining to marketing and merchandising distilled spirits, wine and beer. Since each individual state has control over the sale and distribution of beverage alcohol, trying to find your way through the countless rules can be a daunting task. The Beverage Information Group's Fact Book has provided the information to lead users through the maze of regulations for almost 20 years. And now, marketers and retailers can also subscribe to the online version to access the constantly changing rules instantly.
Key regulations and topics covered in the Fact Book 2011 include: distilled spirits, beer and wine consumption by state; merchandising and advertising guidelines; on-premise and off-premise licensees by category; product-tasting guidelines by state; blood alcohol laws including ignition interlock laws; state excise tax rates, wholesaler and retailer license fees; and what is allowed to be sold where. The Web subscription, which tracks changes in all states' rules, regulations and laws as they happen, allows users to search by state and includes highly detailed retail sales regulations and interstate shipment information for all states.
"Noncompliance with rules and regulations result in stiff penalties. And with legislation always pending, it is vital to have a dependable resource to stay up-to-date with these changes," says Eric Schmidt, Manager of Information Services for the Norwalk, Conn.-based Beverage Information Group. "The constantly updated online database has helped people keep up with these changes more quickly and easily."
The cost of the Fact Book 2011 is $495 for handbook only; annual Web subscription is $875. Shipping and handling is $10 for U.S. orders, $20 for non-U.S. orders. The Fact Book 2011 and Web subscription can both be purchased at www.bevinfostore.com or by calling Cynthia Porter at (630) 762-8709.
The Beverage Information Group
Eric Schmidt, Manager of Information Services
SOURCE The Beverage Information Group