Steak 'n Shake to Expand Partnership to Include Primary Sponsor of Rahal Letterman Lanigan Racing's Indy Car for Final Two Races of the Season

Aug 19, 2015, 18:12 ET from Steak 'n Shake

INDIANAPOLIS, Aug. 19, 2015 /PRNewswire/ -- Rahal Letterman Lanigan Racing (RLL) announced today that Steak 'n Shake, the definitive American brand and home of the original Steakburger™ and hand-dipped milkshakes, has expanded its role with the team to include primary sponsorship of the No. 15 Indy car driven by Graham Rahal at the final two Verizon IndyCar Series races of the season, which will take place at Pocono Raceway on August 23 and Sonoma Raceway on August 30. Rahal is currently second in series standings, only nine points out of first place with two races to go.

"The decision to sponsor RLL, the very best in racing, was a no-brainer," stated Sardar Biglari, Founder, Chairman and Chief Executive Officer of Biglari Holdings Inc. "It's been a winning partnership because we teamed up with winners. We're excited to extend the sponsorship for the last two races to cap what has been an extraordinary season."

Steak 'n Shake was the primary sponsor of the No. 15 entry for six races this season which included Long Beach, two events at Indianapolis Motor Speedway and Detroit, and Mid-Ohio. Maxim Magazine branding will continue to be prominently featured on the race car.  Both are owned by Biglari Holdings Inc. In addition, Steak 'n Shake and Maxim have been associate sponsors all season.

"The excitement and support of Steak 'n Shake's involvement with the team and Indy car racing has exceeded my wildest expectations," added Bobby Rahal, co-owner of RLL.  "I said when we first announced the partnership that it was our goal to put them in Victory Lane and we have been able to do that two times this season and finish on the podium a series-high six times overall so far. I'm very happy Steak 'n Shake has extended its relationship with us to include primary sponsorship at Pocono and Sonoma where we hope to bring them more success and hopefully a championship."

The 2015 Verizon IndyCar Series season continues on August 23 with the ABC Supply 500 at Pocono Raceway and the season-finale GoPro Grand Prix of Sonoma on August 30.  Both events will be televised on NBC Sports Network.

About Steak 'n Shake Inc.

Steak 'n Shake, a classic American brand, serves premium burgers and shakes in more than 500 restaurants across the country and the world. Founded in 1934 in Normal, Illinois, Steak 'n Shake is the leader in the "better burger" segment of the restaurant industry, serving hand-crafted, premium Steakburgers and hand-dipped milkshakes. Steak 'n Shake is the recipient of the Nation's Restaurant News Golden Chain Award. Zagat has recognized Steak 'n Shake as having the #1 Milkshake. Steak 'n Shake Inc., based out of Indianapolis, Indiana, is a wholly owned subsidiary of Biglari Holdings Inc.

About Maxim Inc.

Maxim has one of the largest circulations of men's lifestyle magazines in the United States and internationally. The company is based in New York, New York. Maxim Inc. is a wholly-owned subsidiary of Biglari Holdings Inc.

About Rahal Letterman Lanigan Racing

Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Brownsburg, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan.  In 2015 the team will compete in their 24th year of open wheel competition and attempt to add to their 22 wins – including the 2004 Indy 500 from pole with Buddy Rice – their 29 poles, 87 podium finishes and 1992 series championship.  The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 - Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. In 2014, BMW Team RLL competed in the GTLM class of the TUDOR United SportsCar Championship with a two-car program and earned six podium finishes including four second-place finishes. In 2015, the team opened the season by scoring their 50th podium finish of second place at the Rolex 24 at Daytona and will attempt to add to the 12 wins and 55 podiums they currently have.

 

SOURCE Steak 'n Shake



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