Stearns & Foster® Gives the Gift of Sleep This Holiday Season Mattress Brand Renews Commitment to The Salvation Army for the Third Year
TRINITY, N.C., Nov. 20, 2012 /PRNewswire/ -- In keeping with the spirit of holiday giving, Stearns & Foster®, a luxury brand with an over 165-year history, has announced a renewed commitment to The Salvation Army through its 2012 Gift of Sleep program. In its third year, the program, which calls attention to the many Americans who do not have a place to sleep this holiday season, will deliver up to $1 million in new mattresses to The Salvation Army residential shelters in need throughout the United States, for a total three-year donation valued up to $3 million.
"The Stearns & Foster® brand has had a wonderful history of philanthropy, and that legacy continues with our ongoing partnership with The Salvation Army," said Jodi Allen, chief marketing officer, Sealy. "The contributions made to this program in previous years extend beyond the holiday season and have helped families who have fallen on hard times get back on their feet."
Now in its third consecutive year, the program benefits The Salvation Army's residential shelters by calling attention to Americans experiencing hardships and emphasizing The Salvation Army's continued need for donations. From Nov. 20, 2012 through Jan. 11, 2013, for every Stearns & Foster mattress sold by participating retailers, Stearns & Foster will donate a $100 equivalent in new mattresses to The Salvation Army's residential shelters, aiming to donate up to $1 million in new mattresses to those who need it most.
The Stearns & Foster founders came from humble beginnings and are remembered for their commitment to public service. Dating back to 1846, George S. Stearns has been credited for his contributions to the community, from building the first church, library and school in Wyoming, Ohio to donating drinking water and mattresses during Ohio's great flood of 1937.
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Posturepedic Optimum (TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.
Media Contact: Jenny Sherman
SOURCE Sealy Corporation