The cost of advertising is going up rapidly. Header bidding and other trends have more than doubled CPMs, causing marketers to increasingly demand visibility into how their ads are being served and their budget is being spent. They want to know their ads are served in-view to justify the increased cost.
"If you're going to double the cost to serve an ad, you should get double the transparency," said Douglas. "It should be available to everyone, and it should be available for free."
For more about Free Viewability, click here.
SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives premium brands worldwide everything they need to run retargeting and prospecting campaigns through display, mobile, and social – all with complete control and total transparency. With the SteelHouse Creative Suite anyone can create beautiful ads using the content around them.
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