Steketee Greiner and Company Publishes First Report on Share of Voice Across Digital Channels for Google's Fiber Initiative

GRAND RAPIDS, Mich., March 18 /PRNewswire/ -- With community events for Google's fiber initiative beginning on March 19th, 2010, Steketee Greiner and Company (SGC) has published the first in a series of reports measuring the digital conversations and online efforts surrounding the participating cities looking to have Google's hyper-speed fiber communications lines installed.  The company has created a rank of the top 10 candidate cities by share of the total conversation happening around the initiative online which can be found online at: http://blog.steketeegreiner.com.

Using its proprietary measurement and insight systems, and drawing on research data collected from Radian 6, SGC ranked aspiring cities by share of total number of mentions in conversations happening between February 15, 2010 to March 17, 2010 on digital media channels.  They will add to this by publishing a weekly series of reports showing the collected digital efforts and rankings of the top 10 cities through the completion of the selection process.

Up to this point, most efforts around measuring the initiative have ranked cities by their Facebook fans alone.  The insights applied by Steketee Greiner provide a deeper understanding of the level of engagement that Google's initiative has spurred nationally, as well as at an individual city level.

Google has multiple factors in its decision process, including how interested a community is in working with Google, community support, local activities, needs and resources, approved construction methods, local regulatory issues and area broadband speeds.  Most participating cities assert that online interaction in their campaigns will increase the chances of favorability in their selection by Google.

"After getting involved here in Grand Rapids with Google's fiber initiative, we felt that it would be beneficial to our community and the cities involved across the country to provide detailed perspective and insight around who is leading the online charge around the initiative," said Brian Steketee, CEO and Partner at SGC.  "The digital conversations are key indicators of the local spirit and energy building around the race for Google fiber."

The first report is available for download on at http://blog.steketeegreiner.com/ with additional reports following on a weekly basis.

About Steketee Greiner and Company

Steketee Greiner is a full-service strategic digital communications and measurement firm based in Grand Rapids, Michigan.  The firm consists of consulting communications groups providing strategy and full-service digital creative, public relations, multimedia, experiential and marketing support.  They are committed to developing communication and business solutions that increase awareness, market share and profitability for their growing list of clients, partners and employees, as well as the communities they serve.

For more information, please visit steketeegreiner.com.

SOURCE Steketee Greiner and Company