SAN FRANCISCO and PARIS, May 23, 2013 /PRNewswire/ -- Bob Lord, CEO of Publicis Groupe's Digital Technologies Division (which includes the digital marketing and technology networks DigitasLBi and Razorfish) announces the elevation of Stephan Beringer to Chief Growth and Strategy Officer, and Anthony Lye to the role of Global President of Digital Products and Platforms. Both are newly created roles. San Francisco-based Lye and Paris-based Beringer will both report to Lord. Lye will also report to Luke Taylor, Global CEO of DigitasLBi.
Beringer, 49, will be responsible for creating and deploying cross-agency teams that are tailor-made for current and potential clients. Beringer will collaborate with both DigitasLBi and Razorfish leadership to create global precision task forces that mine from the best of the two agencies, with a shared focus on a particular client need.
"The appointments of Anthony and Stephan in a multi-agency role are in direct tribute to the expanding and global needs of marketers. DigitasLBi and Razorfish will continue to successfully operate as separate agencies with a unique marketplace voice and reputation. At the same time, I am equally convinced that there are opportunities for growth in creating highly collaborative, fluid precision teams, and a premium product cradle that fuels both agencies' clients," says Lord.
Lye, 47, is responsible for driving the multi-agency Digital Platform Strategy and Investment, which includes LBi's Audience Engagement Platform (2011), Digitas' CRM365 (2011) and BrandLIVE (2012), and Razorfish's Fluent (2012). He will work closely with the product development teams across DigitasLBi and Razorfish to create a premium product and platform offering that can scale across clients, and serve as the technology cradle fueling all agency brands and clients.
"Anthony's experience in delivering market strategies for technology products and services is unparalleled, and his elevation highlights our emphasis on proprietary technology that enables the management, distribution, and optimization of content in virtually any form," says Taylor.
"Marketers hunger to connect with their customers via all available channels, particularly as the growth of mobile and social media continues to drive digital and product investments," says Lye. "The best-in-class combination of Platform IP and agency services across DigitasLBi and Razorfish will enable the CEOs and CMOs of global leading brands to have a tailor-made, precision team that is designed for their business," adds Beringer.
About Stephan Beringer
Stephan is widely regarded as a true pioneer of the interactive space. He is a champion of radical thinking and ground-breaking ideas. During his tenure as CEO, International for Digitas and Razorfish 2009-2013, he built best-of-class teams across 11 international offices who create industry leading solutions for clients such as Audi, Delta, Evian, L'Oreal, McDonald's, Nissan, P&G and Samsung.
During the nineties Stephan forged beyond more traditional advertising and marketing disciplines to set up and lead the first integrated agency in Germany, which became Tribal DDB. As a founding member of Tribal DDB Worldwide, Stephan launched further offices, eventually taking on responsibility for the EMEA region as President in 2005. By the end of his tenure he had tripled the network's regional footprint to 24 offices and led the team to be awarded significant accolades including: Cannes Agency of the Year, Cannes Lions Grand Prix Awards (Cyber and Film), Adweek's Interactive Agency of the Year and Advertising Age's Global Agency Network of the Year.
After completing a Masters in Law degree Stephan pursued experiences in diverse fields, including roles within the music and film industries, such as working with Sean Connery, cutting multiple license deals with music labels including the iconic Mo'Wax, and becoming the unit manager on a B-movie production with French superstar Johnny Hallyday.
About Anthony Lye
Lye has over 20 years of experience and a proven pedigree in bringing to market world-class software and CRM solutions. Earlier this year, Lye was appointed to the newly created role of President of Digital Platforms and Channel at LBi, where he was charged with driving client adaptation of the agency's IP toolkit and marketing cloud.
Lye joined LBi after six years at Oracle, where he was SVP, Oracle Cloud Applications Strategy. Previously, Lye was SVP of Customer Relationship Management (CRM), where he was the driving force behind Oracle's Customer Experience Strategy and the assembly and integration of Oracle's IP stack. Additionally, Lye led the acquisitions of ATG, RightNow, Inquira and Fatwire. Lye joined Oracle from Siebel Systems.
DigitasLBi, the leading, 'most complete' global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world.
In 2012, Digitas and LBi received a combined total of over 200 awards globally including two Cannes Lions Grand Prix and SXSW People's Choice Award. Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK Digital Agency of the Year 2012 by Marketing magazine. Digitas USA operates the brand content platform, The Third Act: producers of first and most well renowned event on digital content, The NewFront.
With sister agencies Starcom MediaVest Group, ZenithOptimedia, and Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com
Razorfish, the only digital agency to receive back-to-back rankings in Advertising Age's 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets including Australia, Brazil, China, France, Germany, India, Japan, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.
DigitasLBi | BrandLIVE and Audience Engagement Platform (AEP)
BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day, combines social and content strategies with the agility of a news organization. BrandLIVE is both an agency model and technology suite. The three part process and client service model includes: The Wire (the source for discovery); The Newsroom (generates ideas and impact in real-time); and The Multicast (publishing and distribution).
The Audience Engagement Platform (AEP) enables the management, workflow, distribution, measurement and optimization of content in virtually any form, across multiple content platforms, globally. This proprietary tool allows marketers to engage with advocates, influencers, customers and the multiple signals that influence them and the content they care about. Marketers can have 'conversations' on behalf of clients' brands on a global scale, while reducing costs to manage an deploy.
Razorfish | Fluent
Fluent™ is a hosted and managed digital marketing technology platform that serves as a single, unified software application for marketers to create, distribute, target and measure multi-channel digital campaigns. The offering was recently expanded through a strategic partnership with Adobe to include the entire Adobe Marketing Cloud. Fluent is a trademark of Razorfish LLC. All other trademarks are the property of their respective owners.