Stephen Curry & Degree Men® Set to Kick Off 48 Hours of Game-Changing NCAA® March Madness®

14 Mar, 2015, 19:46 ET from Unilever United States, Inc.

ENGLEWOOD CLIFFS, N.J., March 14, 2015 /PRNewswire/ -- The first Thursday and Friday of the NCAA® March Madness® tournament are considered by many fans to be the most intense 48 hours of basketball – filled with countless nail-biting and buzzer-beating moments. Some college basketball fans are fortunate enough to escape work and responsibilities to fully enjoy the madness, but many are stuck at the office and limited to secretly watching the games unfold on small computer and phone screens.

But this year will be different for one die-hard fan, thanks to the new, game-changing Degree® Dry Spray Antiperspirant and Stephen Curry, the legendary NCAA® game changer who led his Davidson University team on a Cinderella run to the Elite Eight® in 2008. Once the field is set on Selection Sunday, Curry and Degree® will kick off "48 Hours of NCAA® March Madness®," a Twitter contest* to find The Ultimate 'Game-Changing' College Basketball Fan.

The winner will not only receive an upgraded viewing experience during the most intense 48 hours of college basketball but Curry will provide the ultimate assist, with a recorded message that can be shared with managers, significant others and whoever else may expect "real work" to occur during that time period.

Starting Sunday, March 15 through Tuesday, March 17 at 11:59 p.m. ET, fans can enter the Degree® "48 Hours of NCAA® March Madness®" contest by tweeting @DegreeMen using #GameChangerFan and #Contest and including a creative photo or video that demonstrates their college basketball fandom. Whether it's a room filled floor to ceiling with UNC blue or sporting your hopeful Kentucky 2015 Championship tattoo, Degree® wants to know how you are The Ultimate 'Game-Changing' College Basketball Fan. Degree® will showcase top entries on Twitter and announce the winner on Wednesday, March 18.

"During my Davidson days, our fans really changed the game for the team with their excitement and never-ending support. Their passion pushed our team to work even harder to make it to the next round of the tournament," said Curry. "I'm pumped to team up with Degree® and their new, Dry Spray Antiperspirant to find and reward The Ultimate 'Game-Changing' College Basketball Fan."

Celebrating 'Game-Changing' Fans with Degree® Dry Spray

The new, game-changing Degree® Dry Spray Antiperspirant delivers the superior protection athletes and fans need to survive the March Madness® mayhem. Using signature MOTIONSENSE® Technology, Degree® Dry Spray provides 48 hour odor and wetness protection and it goes on instantly dry for a cleaner feel without visible residue.

"As an Official Pregame Product of the NCAA® tournament, Degree® is thrilled to be preparing fans who are dedicated to the 48 hours of college basketball madness and beyond," said Matthew McCarthy, senior marketing director of antiperspirants and deodorants at Unilever.  "New Degree® Dry Spray Antiperspirant offers 48 hours of superior protection that will keep fans dry during heated, game-changing moments throughout the tournament."

Degree® Dry Spray Antiperspirant is available at major retailers nationwide and comes in a variety of signature Degree Men® scents. For more information on new Degree® Dry Spray Antiperspirants, visit DegreeDeodorant.com.

*No purchase necessary. Void where prohibited. Degree ® "48 Hours of NCAA® March Madness®" Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12 a.m. 3/15/15 & ends 11:59 p.m. ET on 3/17/15. For official rules, visit DegreeMen.tumblr.com/48HoursofNCAAMarchMadnessRules

NCAA, March Madness and Elite Eight are trademarks of the National Collegiate Athletic Association

About Unilever United States, Inc. 
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.

About NCAA® 
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 460,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions: AT&T, Capital One and Coca-Cola, and the following elite companies as official Corporate Partners: Allstate, Amazon (Kindle), Bing (Microsoft), Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowes, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

Contact: Rachael Feldman 
RFeldman@webershandwick.com 
312-988-2189

Photo - http://photos.prnewswire.com/prnh/20150314/181765

SOURCE Unilever United States, Inc.



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