Stern + Associates Highlights Digital Strategy with New Website

CRANFORD, N.J. and CAMBRIDGE, Mass., July 26, 2011 /PRNewswire/ -- Stern + Associates (Stern) launched its new website today, completing the second phase of the agency's rebranding effort that began in January 2011 and showcasing Stern's Connected Communications(SM) approach, blending the best of public relations, direct engagement, marketing and digital strategies into measurable payoffs. Stern looks forward to the same business benefits the firm's clients receive from its distinguished programming.

Since websites are often a company's first and primary interface with its target audience, they must communicate messages clearly, align with visitor expectations and be easily discoverable and proactively shared with customers and prospects. This is achieved through a strategic mix of compelling messaging and back-end site architecture – two aspects companies should consider purposefully when developing a web presence.

"More than ever, business starts online," said Susan Stern, president of Stern + Associates. "A strategically planned website is critical as public relations and marketing become increasingly integrated and the silos between sales and communications departments diminish. Our Connected Communications approach uses the latest digital techniques to ensure maximum findability and consistent messaging to yield the greatest measurable payoffs. By incorporating integrated social media tactics, rich multimedia content and branding initiatives, our firm's new site reflects the powerful marketing-driven organization we have become."

About Stern + Associates

Stern + Associates is a full-service public relations, marketing and digital communications agency with offices in Cranford, N.J., Cambridge, Mass. and Pittsburgh, Pa. The company's Connected Communications(SM) approach fuses the best of traditional media, digital, marketing and direct engagement strategies to generate measurable payoffs for its growing roster of national and international clients. In an industry known for high client turnover, Stern cuts through the complexities of the fast-changing media landscape with smart strategies and bright ideas that have resulted in strong client partnerships, many lasting for more than a decade. To learn more about how Connected Communications(SM) drives business growth, visit Stern's new site at www.sternassociates.com.

Twitter: @sternassociates

SOURCE Stern + Associates