NEW YORK, Sept. 8, 2016 /PRNewswire/ -- Stetson Cologne for Men today announced an official partnership with the Brad Paisley Country Nation College Tour presented by Frontier Communications. The tour, which debuted on Sunday in Orlando, will travel to IMG partner universities for a series of free concerts this fall.
Stetson will serve as the official fragrance of the tour with an on-site presence at all concerts.
Merging fans' love of music and college sports, the college tour will visit campuses across the country for a series of concerts. All shows will be free of charge to students, faculty, alumni, staff, and the local community, as well as guests of the schools associated with the tour. With thousands of attendees – and opportunities at each location for guests to win exclusive prizes, upload and share fun photo booth images, and walk away with Stetson Cologne branded freebies – Paisley's tour is sure to be one of fall's most upbeat and energy-packed concert experiences.
The first three dates of the 2016 Country Nation College Tour include:
- September 4th – Downtown Orlando, FL; night before the Camping World Kickoff Game featuring Ole Miss vs. Florida State
- September 9th – Morgantown, WV, West Virginia University
- September 15th – The Ohio State University
Additional Brad Paisley Country Nation College Tour presented by Frontier Communications dates will be announced later this month.
To highlight the partnership with Stetson Cologne for Men, a tent area will be set up at each venue, with four different promotional stations for concert attendees to check out – two consumer challenges with a prize incentive; a Stetson-branded photo booth complete with Stetson gear, props, and the opportunity to instantly upload photos using the hashtag #StetsonCologne; and an email signup for a chance to win an exclusive guitar autographed by Brad Paisley himself.
All tent visitors will receive a one-time use Stetson Original fragrance sample with a $2 off coupon.
IMG, which serves more than 200 universities nationwide, is a division of WME | IMG, which also represents Paisley and brokered the college tour deal.
Brad Paisley is a critically acclaimed singer, songwriter, guitarist and entertainer whose talents have earned him numerous awards, including three GRAMMYs, two American Music Awards, 14 Academy of Country Music Awards and 14 Country Music Association Awards (including Entertainer of the Year), among many others. He has been a proud member of the Grand Ole Opry since 2001. Paisley has written 20 of his 23 #1 songs. His 2016 Life Amplified World Tour kicked off on May 19 and will travel across the US and Canada this summer, with more dates to be added. Paisley has partnered with Boot Barn® and developed an exclusive line of jeans, hats, T-shirts, jewelry, belts and woven shirts called Moonshine Spirit by Brad Paisley. He will return in 2016 for a ninth consecutive year as co-host of the CMA Awards with Carrie Underwood. Connect with Brad at www.BradPaisley.com, www.Facebook.com/BradPaisley, on Twitter @BradPaisley, on Instagram @Brad Paisley, and YouTube at YouTube.com/BradPaisley.
About Stetson Cologne for Men
Stetson has embodied the authentic heritage and spirit of the American West since 1982. It's individuality that can never be tamed or fenced in. Authentic style that telegraphs who you are without saying a word. And confidence that comes from knowing there's nothing you can't handle. Stetson Original Cologne for Men is a masculine scent that is confident, genuine, understated and authentic – just like the men who wear it. Appeals to all men that are looking for a fragrance that matches their own uncomplicated approach to life. Always contemporary, always fresh, always right for today's American man.
About Coty Inc.
Coty is a leading global beauty company with net revenues of $4.3 billion for the fiscal year ended June 30, 2016. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
Coty is in the process of completing a transaction with The Procter & Gamble Company (PG) to merge P&G's fine fragrance, color cosmetics, salon professional and hair color business and a portion of its hair styling businesses ("P&G Specialty Beauty Business") into Coty, with brands that include Cover Girl, Clairol, Gucci, Hugo Boss, Max Factor, Wella. With the completion of the merger, Coty is expected to have pro forma combined annual revenues of approximately $9.2 billion based on fiscal 2015 performance and to be the global leader in fragrances, with market leading positions in color cosmetics and hair color & styling.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
For additional information about Coty Inc., please visit www.coty.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/stetson-cologne-for-men-proudly-partners-with-country-music-superstar-brad-paisley-for-the-return-of-his-highly-successful-country-nation-college-tour-300324850.html
SOURCE Coty Inc.