MEMPHIS, Tenn., Feb. 7, 2016 /PRNewswire-USNewswire/ -- Skittles® announced tonight an eBay auction of musician Steven Tyler's Skittles portrait to support Tyler's philanthropic initiative that helps girls who have been abused and neglected: Janie's Fund.
Tyler and his Skittles portrait are featured in the Skittles Super Bowl 50 television commercial, in which Tyler comes face to face with a portrait of himself made entirely of the candy. Bidders can bid on the replica Skittles portrait at www.SkittlesPortrait.com starting Sunday evening until Wednesday at 4:30 p.m. CST.
Proceeds from the auction will support Janie's Fund, Tyler's partnership with private nonprofit Youth Villages that raises money and awareness to help Youth Villages provide trauma-informed care to girls who have histories of being abused and/or neglected.
Tyler's hit song "Janie's Got a Gun," originally released Nov. 8, 1989, was born out of a growing desire to speak up for victims of child abuse. Each year, 1 in 5 girls in the United States experiences sexual abuse.
For more information, please visit www.JaniesFund.org or call 901-251-5000.
More about Janie's Fund:
Janie's Fund is a philanthropic initiative created by Steven Tyler in partnership with Youth Villages to bring hope and healing to girls who have suffered the trauma of abuse and neglect. Steven first gave voice to this cause with his hit "Janie's Got a Gun," and his establishment of the fund ensures that these vulnerable girls will have an enduring voice for years to come. Janie's Fund has two important goals: to bring much-needed awareness to the issue of abuse and neglect of children and to generate financial support to ensure that girls receive the most effective sup-port available to help them overcome the trauma and pain of abuse. One hundred percent of all donations to Janie's Fund are used to support proven programs at Youth Villages that have demonstrated effectiveness in addressing the trauma of sexual abuse in children and to expand these services to help even more girls. These services incorporate the latest research on developing brains and neuropsychology.
More about Youth Villages:
Founded in 1986, Youth Villages is a leading national nonprofit dedicated to providing the most effective local solutions to help emotionally and behaviorally troubled children and their families live successfully. The organization helps more than 22,000 children and families each year from more than 20 states and Washington, D.C. Youth Villages' Evidentiary Family Restoration approach involves intensive work with the child and family, a focus on measuring outcomes, keeping children in the community whenever safely possible, and providing unprecedented accountability to families and funders.
About Steven Tyler:
Steven Tyler is the iconic songwriter and prolific voice of the best-selling American rock band, Aerosmith. Tyler is considered one of music's most recognizable, dynamic frontmen and has been cited by Rolling Stone as "one of the greatest singers of all time." Tyler and Aerosmith have sold more than 150 million records worldwide, he has won 4 Grammy Awards, 6 American Music Awards, 4 Billboard Music Awards, and an Emmy Award. In addition to having 9 number one hits, 25 gold, 18 platinum and 12 multi-platinum album certifications, Tyler, along with the rest of his band members were inducted into the Rock & Roll Hall of Fame in 2001. In 2013, Tyler was awarded with the Founder's Award at the ASCAP Pop Awards and was inducted into the Songwriter's Hall of Fame. In November 2015, Tyler founded his philanthropic initiative Janie's Fund (www.JaniesFund.org), in partnership with Youth Villages to bring hope and healing to girls who have suffered the trauma of abuse and neglect. Tyler is currently working on his highly anticipated solo album with Big Machine Label Group. His first country single 'Love Is Your Name' debuted on May 13, 2015 and reached #1 on the Billboard Country Streaming Songs chart. The accompanying video has garnered over 10 million views to date. He released his critically acclaimed second Country single 'RED, WHITE & YOU' on January 22, 2016.
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SOURCE Youth Villages