STI Signature Spirits Group Announces New Brand Management Agreement with Tequila Alebrijes

Nov 24, 2015, 09:10 ET from Accel Brands, Inc. / STI Signature Spirits Group, Inc.

NEW YORK, Nov. 24, 2015 /PRNewswire/ -- STI Signature Spirits Group, LLC, (hereinafter the "Company") a division of Accel Brands, Inc., (aka AccelPath, Inc. - OTCPink: ACLP) has formed a strategic partnership with Guadalajara, Mexico based Tequila Alebrijes, S.A, de C.V. to become the exclusive US brand management partner for its award winning Tequila Alebrijes brand of premium tequila.  Tequila Alebrijes is a line of premium ($34.99 - $64.99) cold-filtered tequilas which fit perfectly into the Company's growing portfolio of unique, high quality Tequila brands, which currently includes the flavor infused Tiny's Tequila and the ultra premium 100% organic, Copa Imperial.  The Company will coordinate US sales, marketing and promotional activities for Tequila Alebrijes as the brand looks to enter the US market after being launched in select markets in Europe, Canada and Asia.  Tequila Alebrijes will be available in 4 expression; Blanco, Reposado, Anejo and Extra Anejo.  Each expression has won numerous awards at various tasting competitions around the world, including the San Francisco and Brussels World Spirits competitions and the China Wine and Spirits Awards.

The Company feels that Tequila Alebrijes addresses a void in the US tequila market.  Although many Americans have gained an appreciation for tequila over the past several years, more US consumers are now looking for a more complex and sophisticated drinking experience when consuming tequila.  The Company's research indicates that the introduction of more premium and ultra premium sipping tequila's will present opportunities to increase the growing population of tequila drinkers, many of whom are millennials looking for better quality tequila's that are consumed in a more traditional, and refined manner, rather than simply throwing back shots or having a frozen Margarita.  Tequila Alebrijes is very well positioned to impact this segment as it combines the tradition of the whimsical, iconic Mexican art form called Alebrijes with modern interpretations of Mexico's favorite spirit, to create a true expression of the Mexican culture.  The Company intends to launch the brand in the US market in the 1st Quarter of 2016.

About STI Signature Spirits Group, Inc:
STI Signature Spirits Group, LLC, ( www.stisignature.com) is a brand development, management, sales and marketing company founded in 2013 with a primary focuses on the wine and spirit sector.  The company currently owns and operates two brands, Tiny's Tequila (www.tinystequila.com) and Copa Imperial Tequila (www.copaimperialtequila.com).  The company plans to continue building its' platform through strategic partnerships, brand creation and acquisitions in the spirit and wine sector.   

About Accel Brands, Inc:
The mission of Accel Brands, Inc (www.accelbrandsinc.com), is to create a dynamic, vertically integrated, beverage holding company, through acquisitions, brand development, joint ventures, and exclusive sales and marketing agreements.  The Company's planned strategy focuses on small revenue generating companies that have young, niche brands with superior products and high potential for growth in key domestic and international markets. 

Forward-Looking Statements
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions.  These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding the contribution of our distribution contracts and our future growth.  The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements.  Important factors that could cause actual results to differ materially from those reflected in the forward-looking statements include, among others, an inability to maintain the distribution agreements or for such agreements to generate the anticipated sales and other factors described in our report on Form 10-K for the year ended 10K for the Year ended December 31, 2014 and any other filings with the SEC.  The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Copies of these filings are available at www.sec.gov.

SOURCE Accel Brands, Inc. / STI Signature Spirits Group, Inc.



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