DETROIT, Jan. 13, 2017 /PRNewswire/ -- StockX (www.stockx.com), the world's first online consumer "stock market of things" today announced a historic offering in connection with Nike and the Cleveland Cavaliers to launch the 'Cavs Court SPO,' which will create a first-of-its-kind championship consumer experience and make StockX the first destination for consumers to purchase the Air Zoom Generation 'First Game' and the LeBron 14 'Out of Nowhere' colorway. Earlier today, Nike announced the release of the first 'Retro' from the LeBron James signature sneaker line. The LeBron 14 'Out of Nowhere' will drop at a date later this month.
The 'Cavs Court SPO' will allow consumers to bid on a package that includes:
- Sneaker: Either the Air Zoom Generation 'First Game' or the LeBron 14 'Out of Nowhere' colorway. 23 pairs of each sneaker will be sold, making a total of 46 pairs available through the 'Cavs Court SPO.'
- Sneaker Box: A commemorative sneaker box crafted from the hardwood of the Cleveland Cavaliers court from their 2015-2016 championship season. A certificate of authenticity will include a court map showing the exact location of the wood for each box.
- Cavs Championship Ring: A team issued Cavaliers 2016 NBA Championship ring (not otherwise available to the general public).
- Charity: The Cavs Court SPO celebrates the relationship between the Cavaliers and the city of Cleveland's youth. StockX is a proud supporter of Cleveland charitable and non-profit organizations and will contribute a portion of the proceeds from the sale of the 'Cavs Court SPO' to the Cavaliers Youth Foundation.
"With StockX, we've set out to create a unique form of commerce that genuinely doesn't exist outside the stock market," said StockX co-founder and CEO Josh Luber. "There is no better way to continue that mission than by launching our first sneaker SPO featuring a Nike product and commemorating perhaps the greatest championship run in NBA history."
"This team accomplished many 'firsts' last year – the first Cavs championship, the first team to come back from 3-1, the first Cleveland title in 52 years," added Len Komoroski, Chief Executive Officer, Cleveland Cavaliers. "Ever since the clock struck zero in Game Seven we have been hard at work on creating experiences for Cavs fans across the country to continue to celebrate, and I could not be more excited to merge two passions of ours to support a new run of historic firsts, this time in the commerce and sneaker space."
How a StockX Product Offering (SPO) Works
A StockX Product Offering (SPO) allows buyers to place bids on a product being released, establishing the market value for the product. After a pre-bidding period, the product is sold to each of the highest bidders based on the number of products being released. Like on the New York Stock Exchange, this blurs the line between retail and resell. A product is released at its true market value but is immediately available on the secondary market where trading can continue, uninterrupted.
Cavs Court SPO Key Dates
- Pre-SPO: Pre-bidding opens Friday, Jan 13, 9:00 pm ET.
- SPO Date: Pre-bidding ends Thursday, Jan 19, 9:00 pm ET. At that point, winning bidders will be notified.
- Post IPO: Once all SPO purchases are confirmed, buyers have the opportunity to resell their 'Cavs Court SPO' package on StockX's platform.
This is the second SPO of a limited-edition consumer product for StockX, which launched in February 2016 as a live 'bid/ask' marketplace that connects buyers and sellers via the exact same method used by stock markets across the world. The first SPO came in August when the company partnered with Roc-A-Fella records founder Kareem "Biggs" Burke to launch exclusive, limited-edition merchandise to celebrate the twentieth anniversary of Jay-Z's first album, Reasonable Doubt.
Since launch, the company has been focused on the $6 billion global sneaker secondary market and has been growing quickly, in part because StockX authenticates every pair of sneakers sold on the site. This growth has paved the way for StockX to take the next steps towards becoming a 'stock market of things'.
"The three tenets of a live 'bid/ask' market are transparency, anonymity and authenticity," said Luber. "Those tenets will guide us as we grow, whether that growth comes from expanding into other verticals such as watches and handbags, or other brands launching new products on our platform."
Cavs Fans Can Own a Piece of History
In addition to the 'Cavs Court SPO,' Cavs fans everywhere will have other opportunities to have their very own piece of Cleveland history beginning Friday as the Cavaliers will also offer various commemorative products made from the actual 2016 Cavs NBA Championship court. These historical keepsake pieces of the court will come in a range of sizes and custom packaging and presentation options, starting at just $20 and all available at the Cavaliers Team Shop at Quicken Loans Arena and cavs.com/shop. A portion of proceeds from the sale of these commemorative items will benefit Cleveland charitable and non-profit organizations through donations made by the Cavaliers Youth Foundation.
"While the title and trophy were won by the team, the championship belongs just as much to the City of Cleveland and our great fans. So it is only fitting that they should have a piece of this history for themselves," said Tracy Marek, Cavaliers Senior Vice President of Marketing and Chief Marketing Officer. "We are thrilled to be able to offer this unique opportunity for our fans to have a permanent reminder of the incredible joy felt in Cleveland in 2016. We hope that this allows them to continue celebrating forever."
Watch a video of the 'Cavs Court SPO' being created here
Images of the 'Cavs Court SPO' can be downloaded here
StockX is the world's first online consumer "stock market of things" for high-demand, limited edition products. Participants buy and sell authenticated products in a live marketplace where they anonymously trade with stock market-like visibility. The StockX exchange offers buyers and sellers historical price and volume metrics, real-time bids and offers (asks), time-stamped trades, individualized portfolio tracking and metrics, as well as in-depth market analysis and news. StockX launched its inaugural marketplace in the secondary sneaker space with plans to expand to additional consumer product segments that have a natural need for a live secondary market.
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