SOLON, Ohio, March 22, 2016 /PRNewswire/ -- STOUFFER'S FIT KITCHEN, creator of protein-packed, premium-quality frozen meals, once again teamed up with baseball stars Kris Bryant of Chicago and Kansas City's Mike Moustakas to host the Fit City Takeover, an interactive day of fun that celebrated all the ways people incorporate fitness into their everyday lives. With March 21st marking the first full day of spring, STOUFFER'S FIT KITCHEN encouraged fans in Tempe and across the nation to get out and be active, embracing whatever fit means to them.
Through the Fit City Takeover event, STOUFFER'S FIT KITCHEN brought to life all of the ways in which a fit lifestyle can be enjoyed, especially with STOUFFER'S FIT KITCHEN providing the nutrition and flavor to fuel your activity of choice. With a satisfying blend of protein, carbs and vegetables in every savory dish, STOUFFER'S FIT KITCHEN delivers a delicious meal that drives a balanced life.
"Whether you're trying to stretch a single into a double, like Kris and Mike, or biking around your neighborhood with your family, STOUFFER'S FIT KITCHEN provides the perfect combination of nutrition and taste to feed your active lifestyle," said Tom Moe, Director of marketing for the Stouffer's brand. "Fit Kitchen offers a delicious protein-packed option that is inspired by our world class chefs and professional nutritionists."
The Fit City Takeover event brought fit – in its many shapes and forms – straight to consumers, starting with elevating one of America's favorite pastimes – recreational softball. First, STOUFFER'S FIT KITCHEN hosted a softball game at Arizona State University, where two intramural teams took their game a step closer to the big leagues through the help of stand-in coaches, Kris Bryant and Mike Moustakas. Bryant and Moustakas went head to head in a friendly rivalry, sharing their advice with the collegiate teams. Fans in the stands had the opportunity to cheer on the two teams with STOUFFER'S FIT KITCHEN prizes, as well as take traditional baseball food to the next level with free samples of STOUFFER'S FIT KITCHEN to get a taste of the meals Moustakas and Bryant have been enjoying this off-season.
"Phoenix is a great outdoor city with tons of reasons to get outside. Kris and I stay active through spring training to get ready for our long season," said Moustakas. "But it doesn't just have to be baseball or softball – we're out here to show you everyday ways to be a little more active - and simply have some fun. However you choose to be fit, Fit Kitchen can help you by providing the balance of a nutritious meal that tastes great."
In addition to the Fit City Softball game, STOUFFER'S FIT KITCHEN created a never-before-seen Fit City Course that was modeled after an actual city, featuring obstacles like a skyscraper climbing wall and stationary bike that lights up the Fit City course. The course motivated and rewarded consumers who find ways to incorporate fitness into everyday aspects of their life – showing that fit can happen everywhere, not just the gym. Fans had the opportunity to try out the different fit feats and fuel up on STOUFFER'S FIT KITCHEN samples after they completed the course.
Launching this past June, STOUFFER'S FIT KITCHEN meals provide an answer to a void in the freezer aisle – nutritious, satisfying meals that offer modern, culinary-inspired flavors. Each STOUFFER'S FIT KITCHEN meal offers 25 or more grams of protein, paired with quality carbohydrates and crisp vegetables, delivering meals bursting with flavor.
STOUFFER'S FIT KITCHEN currently offers six protein-packed meal options made with mouthwatering flavors and whole food ingredients:
- BOURBON STEAK with chipotle mashed sweet potatoes, seasoned broccoli & red peppers
- CILANTRO LIME CHICKEN white meat chicken with a black bean & corn mix, seasoned brown rice and a verde tomatillo sauce
- STEAK FAJITA in smoked red chile sauce with a mix of red & green peppers and seasoned brown rice
- ROTISSERIE SEASONED TURKEY with a mix of diced red skin sweet potatoes & green beans
- MONTEREY CHICKEN with diced red skin & sweet potatoes, lightly buttered green beans with BBQ style sauce
- OVEN ROASTED CHICKEN with diced red skin potatoes, seasoned broccoli and a savory wine sauce
- More flavors coming soon!
"Fit Kitchen has been a great option for me in the off-season when I'm looking for a protein-packed meal that's convenient," said Bryant. "As we head into the regular season, it's even harder to find that quick, quality meal that has the nutrition and flavor I'm looking for, so I'm glad to have STOUFFER'S FIT KITCHEN stocked in my freezer as we kick off this season."
STOUFFER'S FIT KITCHEN is available nation-wide in the frozen aisle, at a suggested retail price of $3.99. For more information on STOUFFER'S FIT KITCHEN, visit stouffers.com/fit-kitchen.
Information on the STOUFFER'S Fit City event in will be available on Twitter (@Stouffers) and from both Kris Bryant (@KrisBryant_23) and Mike Moustakas (@Mooose_8).
About Nestlé USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for nineteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestlé. Good Food, Good Life" is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer's®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé® and NESCAFé CLASICO ™, Buitoni®, SKINNY COW®, DREYER'S/EDY'S®, Nestlé® Crunch®, Nestlé® Butterfinger® and DIGIORNO®. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2015 sales of $92 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
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SOURCE STOUFFER’S FIT KITCHEN