To see how big the need is, take a quick survey of cars that you pass on the street, or those in the parking lot outside a local supermarket or superstore. How many cars are rack-free? Most people, it seems, like the "shiny, new car look," until they have need to carry skis, a Christmas tree, a purchase of lumber, or that "gotta have" garage sale item home. If they can't carry it on the top of their car, they look for a friend with a truck.
Stowaway Roof Rack is the inspiration of successful young product designer, Daniel Haarburger (24), CEO of EthicMade.com. Haarburger turned to Kickstarter while still a student at Stanford University, to help finance his way through college.
"I discovered that Kickstarter is a great way to market test innovative new products," he says. "It's a place that lets early adopters find you, and if you're successful, you'll be able to raise enough money to produce - and even patent - those new products that meet a modern need."
Haarburger's first three product successes raised enough money through sales and distribution channels that he was able to work for himself after graduation and move his company to Boulder, Colorado.
Those early adopters on Kickstarter who help fund his first three products have stuck with him as he continues to release new products into the marketplace. In fact, they helped him hit his funding goal of $15,000 on Kickstarter in less than 8-hours after it launched, and shared news of his new product innovation with their friends on social media.
The Stowaway Roof Rack ships February 2017. It costs about the same as a fine box of Valentine chocolates, and happily, it takes up a similar amount of space in the trunk of a car.
Daniel Haarburger, CEO
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