Strategic Consulting Firm for Growth Opportunities in a Multicultural America

NEW YORK, Aug. 26 /PRNewswire/ -- Gustavo Razzetti, a veteran agency manager and strategist, has announced the launch of his strategic consulting firm, StrategicSense (http://strategicsense.net). He will help bridge the gap between advertising agencies and marketers that want to grow the business tapping into the fastest growing segments: Hispanic and African American consumers.

Services will cover Multicultural Opportunity, Multicultural Strategy and Agency Management.

"Clients are well aware that if they want to grow the business, multicultural is the way to go," said Razzetti, "but they need strategic consulting they are not getting from their ad agencies. My role as a consultant is to bridge that gap providing an objective appraisal and recommendation."

The same as clients, advertising agencies are trying to benefit from this growing market and win more multicultural assignments.

"General Market agencies encourage consolidation; multicultural shops fight back and defend their role as specialists. But what's their value proposition? As a consultant that's been in their shoes, I can help them become more relevant to clients' current needs," added Razzetti.

Who can benefit from these services?

Ad Agencies:

• Mid-size shops that are planning to develop their multicultural capabilities.
• General Market agencies with existing multicultural capabilities that are rethinking their long-term approach.
• Hispanic agencies that need advice on how to take their business to the next level by growing their digital offering or new business development dealing in a consolidation mood.

Advertisers:

• Companies that are re-thinking their mid- and long-term approach to the Hispanic and/or African American market.
• Marketers looking for advice on how to maximize their relationship with their multicultural agencies.

Read more in http://strategicsense.net

About Gustavo Razzetti

Razzetti's career is marked by extensive experience in marketing and digital to the U.S. Hispanic and Latin American markets, working with top consumer brands such as DIRECTV, Walgreens, Verizon, Nestle, Chivas Regal, General Motors, Coca-Cola and BBVA. He previously served as President of GlobalHue NY, CEO of Euro RSCG Latino NY, Chairman & CEO of Euro RSCG Puerto Rico and CEO of Euro RSCG Argentina. Prior to that, Razzetti was CEO and founding partner of WhyNet - the #1 interactive agency in Argentina. He also spent 6 years at McCann Erickson as EVP Account and Strategic Planning, being a key agent in the agency's jump from #9 to #1 position. Razzetti has received recognitions that include Gran Prix AMBA, Euro RSCG's CBI Award and Strategic Planning Director of the Year, McCann Erickson. Many of the campaigns he strategically led won CLIO, New York Festival, London and FIAP awards, among others.

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SOURCE StrategicSense