RALEIGH, N.C., Sept. 11, 2015 /PRNewswire/ -- Strategic Pharma Solutions, Inc., a Raleigh-based healthcare communications agency focused on marketing solutions for pharmaceutical, medical device and biotechnology companies, today announced two new hires – Jeffrey Hill as Senior Vice President, Digital Strategy and Steven Laster as Senior Manager, Digital Strategy.
Jeffrey and Steven bring a combined 30+ years of digital marketing, marketing technology and communications experience, and join Strategic Pharma Solutions' Raleigh-based headquarters. The pair will help broaden Strategic Pharma Solutions' digital marketing offerings to meet the growing needs of the agency's clients and further develop the company's digital talent base.
"It's an exciting time in the digital health marketplace, as both patients and physicians alike are increasingly looking to health information found through digital," said Jeffrey Hill, who most recently held the position of director of digital marketing at Salix Pharmaceuticals. "In partnership with our clients, we look forward to taking a digital-first approach that allows for integration of digital solutions into brand strategy."
Hill brings to the organization a strong background in pharmaceutical guidelines and regulations. As part of his role as Senior Vice President, Hill will oversee the expanding digital department and facilitate any new hires at a time of rapid growth for the agency.
Laster most recently held the position of digital marketing manager at Salix Pharmaceuticals. At Strategic Pharma Solutions, Laster will help implement the marketing technologies and infrastructure that support multi-channel marketing efforts across platforms. He will also ensure all digital initiatives satisfy the changing needs of regulatory compliance, and provide counsel to clients on industry guidelines.
"To a greater extent now, the pharmaceutical and biotech industries recognize that digital is a communications imperative that cannot be ignored," said Courtney Kaprelian, president at Strategic Pharma Solutions. "The growth and expertise of our digital marketing team will help to ensure long-term success for our clients."
About Strategic Pharma Solutions
Founded in 2007, Strategic Pharma Solutions, Inc. is a Raleigh-based healthcare communications agency focused on bringing clients tailor-made, strategic solutions for their marketing and communications needs. Specializing in digital, strategy, scientific and creative, SPS boasts a scaled agency model that eliminates high overhead costs for our customers. With a dedicated staff of 25 persons and a network of more than 40 diverse industry experts, SPS is able to remain nimble and flexible in our approach while keeping the client top of mind in all that we do. For more information, visit www.strategicpharmasolutions.com.
Strategic Pharma Solutions, Inc.
SOURCE Strategic Pharma Solutions, Inc.