Strategy Analytics: 2013 Smart TV Shipments Grew 55 Percent One-Third of Global Flat Panel TV Shipments in 2013 Were Smart TVs
BOSTON, Jan. 31, 2014 /PRNewswire/ -- According to the latest research from Strategy Analytics, global Smart TV shipments grew 55 percent year-over-year to reach 76 million units in 2013, accounting for 33 percent of total Flat Panel TV (FPTV) during the year.
Strategy Analytics' Smart TV Forecast report found that Western Europe was the leading market for Smart TV in terms of penetration of shipments with close to 45 percent of FPTVs shipped in the region last year being Smart TVs. Looking to the future, the company predicts that global Smart TVs will account for 44 percent of FPTV shipments in 2014 and 73 percent by 2017 by which time it says virtually all mid to high-end TV sets will include some form of IP connectivity.
"Smart TVs are steadily moving mainstream and are integrating into a multi-platform offering alongside smartphones, tablets and PCs. Manufacturers will do well to focus their efforts on enabling better communication and sharing with second screen devices" said David Watkins, Director of Strategy Analytics' Connected Home Devices service.
Analyst Eric Smith added, "While Smart TV adoption is certainly gaining momentum, a true measure of its success is whether consumers are actually using the Smart functionality. Our consumer survey data show that around 50 percent of Smart TV owners across the USA and major European markets are currently using their TV's Internet capabilities, so vendors must continue to add compelling applications and services to entice consumers to utilize their platforms."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
European Contact: David Watkins, +33 153 409 952, firstname.lastname@example.org
US Contact: Eric Smith, +1 617 614 0752, email@example.com
SOURCE Strategy Analytics