Strategy Analytics: 8 Reasons Why Joyn Will Approach 300 m Users By 2017 Joyn Boosted By Native Support From HTC, LG, Nokia, Samsung, and Sony

BOSTON, April 3, 2013 /PRNewswire/ -- Strategy Analytics' report "8 Reasons Why Joyn Has A Role In The Future Of Messaging," underlines how Joyn, an evolution of current mobile operator communication services, will allow mobile operators to remain relevant in mobile messaging, despite its slow roll-out and fierce competition from messaging applications like WhatsApp,  Facebook, Blackberry Messenger and Apple's iMessage. To boost Joyn's chances of approaching 300 million users by 2017[1], operators must ensure Joyn can be discovered easily, is simple to access and use, supports the most widely used messaging features and is priced comparably against competitive offerings.

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Strategy Analytics identifies the native integration of Joyn by handset OEMs, consumers' use of multiple communication services, and support for the most popular messaging features as three major reasons Joyn will become part of consumers' mobile communications mix.

Nitesh Patel, Director of the Wireless Media Strategies (WMS) research program, noted, "A key barrier to Joyns discoverability and availability will have been overcome once Joyn is integrated on handsets and works out-of-the-box, much like SMS and MMS. The recent announcement from Movistar, Vodafone and Orange in Spain, that handset OEMs Samsung, LG, HTC, Sony and Nokia will provide native support for Joyn, is a clear boost for operators that have both already launched Joyn or intend to do so in future."

To date, just nine operators in four countries have launched Joyn services. Strategy Analytics expects a continued fragmented launch of Joyn by operators over the next 12 months, with the decision to offer Joyn, dependent on deployment plans for LTE and the motivation to fight against OTT players.

David Kerr, Vice President at Strategy Analytics added, "We recommend operators rapidly launch Joyn services across multiple countries in order to provide a ubiquitous and evolved communication service with reach and reliability on a par with SMS. Companies such as Interop, Mavenir Systems, NewPace, Jibe Mobile and Vodafone provide hosted platforms to enable operators to launch Joyn services rapidly and at a lower cost, without deploying IMS into the network."


Figure 1: Current Joyn Service Launches by Mobile Operators



Launch Date

Device support



Mar 2012

Android 2.3+ and iOS apps

S Korea

SK Telecom

Dec 2012

Android 2.3 app

iOS app slated early 2013 app

S Korea

KT Freetel

Dec 2012

Android 2.3 app

iOS app slated early 2013

S Korea


Dec 2012

Android 2.3

iOS slated early 2013



Nov 2012

Android v2.2+ and iOS apps

Samsung Galaxy SIII

LG Optimus L9,

One S HTC,

Nokia Lumia 920

Sony Xperia Z



Nov 2012

As above



Nov 2012

As above



Oct 2012

Android v2.2+



Aug 2012

Android v2.2+ and iOS


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

European Contact: Nitesh Patel, +44(0) 1908 423 621,
US Contact: David Kerr, +1 617 614 0720,

[1] Global Mobile Messaging Forecast 2001-2017, Strategy Analytics, September 2012

SOURCE Strategy Analytics


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