Strategy Analytics: Apple iPhone 5 Becomes World's Best-Selling Smartphone Model in Q4 2012

BOSTON, Feb. 20, 2013 /PRNewswire/ -- According to the latest research from Strategy Analytics, Apple's iPhone 5 overtook Samsung's Galaxy S3 to become the world's best-selling smartphone model for the first time ever in the fourth quarter of 2012. A rich touchscreen, extensive distribution and generous operator subsidies have propelled the iPhone 5 to the top spot.

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Neil Shah, Senior Analyst at Strategy Analytics, said, "Apple's iPhone 5 smartphone model shipped an estimated 27.4 million units worldwide during the fourth quarter of 2012. The iPhone 5 captured an impressive 13 percent share of all smartphones shipped globally and it has become the world's best-selling smartphone model for the first time ever. A rich touchscreen design, extensive distribution across dozens of countries, and generous operator subsidies have been among the main causes of the iPhone 5's success. In addition to the iPhone 5, Apple shipped an estimated 17.4 million iPhone 4S units for 8 percent smartphone share globally in Q4 2012. Apple's iPhone 5 and iPhone 4S are currently the world's two most popular smartphone models."

Neil Mawston, Executive Director at Strategy Analytics, added, "Apple's iPhone 5 and iPhone 4S together accounted for 1 in 5 of all smartphones shipped worldwide in Q4 2012. This was an impressive performance, given the iPhone portfolio's premium pricing. We estimate Samsung's Galaxy S3 was the world's third best-selling smartphone model and it shipped 15.4 million units globally, capturing 7 percent share in the fourth quarter of 2012. Samsung's Galaxy S3 has long proven wildly popular with consumers and operators across North America, Europe and Asia. However, global demand for the Galaxy S3 appears to have peaked and Samsung will surely be keen to introduce its rumored Galaxy S4 upgrade in the coming weeks to fight back against Apple's popular iPhone range."

Exhibit 1: Global Smartphone Shipments & Marketshare by Model in Q4 2012  [1]

Global Smartphone Shipments by Model (Millions of Units)

Q3 '12

Q4 '12

Apple iPhone 5

6.0

27.4

Apple iPhone 4S

16.2

17.4

Samsung Galaxy S3

18.0

15.4

Others

132.6

156.8

Total

172.8

217.0




Global Smartphone Marketshare by Model (% of Total)

Q3 '12

Q4 '12

Apple iPhone 5

3.5%

12.6%

Apple iPhone 4S

9.4%

8.0%

Samsung Galaxy S3

10.4%

7.1%

Others

76.7%

72.3%

Total

100.0%

100.0%

[1] Numbers are rounded. Updated total. The Samsung Galaxy S3 total does not include the S3 Mini, S2, S or any other related models. The iPhone 5 total does not include the iPhone 4S, iPhone 4 or any other related models. The iPhone 4S total does not include the iPhone 5, iPhone 4 or any other related models.

The full report, Apple iPhone 5 Becomes World's Best-Selling Smartphone Model in Q4 2012, is published by the Strategy Analytics Country Share Tracker (CST) service, details of which can be found here: http://tinyurl.com/coa2mhm.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com for more information.

Americas Contacts:
Neil Shah / +1 617 614 0727 / NShah@strategyanalytics.com
Linda Sui / +1 617 614 0735 / LSui@strategyanalytics.com

EMEA Contact:
Neil Mawston / +44 1908 423 628 / NMawston@strategyanalytics.com

SOURCE Strategy Analytics



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