Strategy Analytics: Apple Watch to Ship 15 Million Units Worldwide in 2015

Mar 05, 2015, 12:08 ET from Strategy Analytics


BOSTON, March 5, 2015 /PRNewswire/ -- According to the latest research from Strategy Analytics, the Apple Watch smartwatch will ship 15 million units worldwide in 2015. Apple will quickly become the world's number one smartwatch vendor with 55 percent global marketshare this year.

Cliff Raskind, Director at Strategy Analytics, said, "We forecast total global smartwatch shipments to grow 511 percent from 4.6 million units in 2014 to 28.1 million units in 2015. Most of the smartwatch growth will come from the new Apple Watch, which we forecast to ship 15.4 million units worldwide in 2015. Apple will quickly become the world's number one smartwatch vendor and capture 55 percent global marketshare this year."

Neil Mawston, Executive Director at Strategy Analytics, added, "The Apple Watch is the catalyst to ignite the global smartwatch market. Apple's famous brand, loyal fan base, deep retail presence and extensive apps ecosystem will ensure healthy uptake for its Watch. However, Apple's first-generation Watch is not yet perfect. For example, Apple's Watch hardware design is arguably less attractive than some rival models such as the Huawei Watch, battery life may not be as long as many traditional wristwatch owners are used to, and Apple's premium pricing may be challenging for mass-market consumers. Apple will need to upgrade tangibly its second-generation Watch to stay ahead of competitors later this year."

 

Exhibit 1: Global Smartwatch Shipments Forecast by Vendor in 2015 1

Global Smartwatch Shipments Forecast by Vendor (Millions of Units)

2014

2015

Apple Watch

0.0

15.4

Others

4.6

12.7

Total

4.6

28.1




Global Smartwatch Marketshare Forecast by Vendor (%)

2014

2015

Apple Watch

0.0%

54.8%

Others

100.0%

45.2%

Total

100.0%

100.0%







Source: Strategy Analytics



 

The full report, Global Smartwatch Sales Forecast for 88 Countries, is published by the Strategy Analytics Wearable Device Ecosystem (WDE) service, details of which can be found here: http://tinyurl.com/o3blf48.

About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.


Americas Contact:
Cliff Raskind / +1 617 614 0727 / CRaskind@strategyanalytics.com

EMEA Contact:
Neil Mawston / +44 1908 423 628 / NMawston@strategyanalytics.com

Asia Contact:
Woody Oh / +44 1908 423 665 / WOh@strategyanalytics.com

 

1 Numbers are rounded. The 2014 data are actuals. The 2015 data are forecasts.

 

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SOURCE Strategy Analytics



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