Strategy Analytics Introduces AppOptix Consumer Telemetry Platform Complements and Enhances Supply-Side and Consumer Research Programs

BOSTON, May 20, 2013 /PRNewswire/ -- Strategy Analytics (SA) today introduces AppOptix, a consumer telemetry platform that provides quantitative insights on the interactions between consumers and their mobile devices.  AppOptix consists of three major components, a telemetry application, consumer panels, and a suite of advanced business intelligence tools designed by Strategy Analytics' analysts. 

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AppOptix provides a rich complement to Strategy Analytics' supply-side, consumer research, and user experience programs and enhances our ability to gain further insights into how consumers interact with their smartphone and tablet computers on an on-going basis according to Barry Gilbert, Vice President of New Ventures at SA.  "With AppOptix, clients will be able to explore a treasure trove of data and examine intricate patterns of user behavior previously unavailable," according to Gilbert. 

AppOptix is built with state-of-the-art tools for Big Data analytics and recognizes client needs for detailed behavioral information provided in an easy-to-use decision support environment, according to Bonny Joy, Chief of Consumer Telemetry Platforms at SA.  "Strategy Analytics realizes that the power of data is only as good as the insights it can deliver. With over 20 years of experience in analyzing technology and consumers, Strategy Analytics is uniquely positioned to extract the insights from the data tsunami," Joy stated.

AppOptix was designed by SA analysts, consultants, and developers who recognized the need to provide a robust and continuous flow of information that addresses how consumers interact with specific mobile devices, including:

  • what apps are being used,
  • how frequently they are in use,
  • where they are being used, and,
  • what data flows are taking place. 

These observations can then be analyzed by such elements as mobile operator, brand, device model, and demographics to provide a deep level of consumer insights, trend and pattern analysis, and consumer preferences for content. 

AppOptix will cover both smartphone and tablet computers and be available on Android and Apple iOS devices.  The platform will support a series of syndicated offerings as well as SA's consulting engagements.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

US Contact: Barry Gilbert, +1 617 614 0700, bgilbert@strategyanalytics.com

SOURCE Strategy Analytics



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