Strategy Analytics: TV's Not Dying, It's Changing

7 Billion Global TV Addressable Screens By 2017

Jan 03, 2014, 08:00 ET from Strategy Analytics

BOSTON, Jan. 3, 2014 /PRNewswire/ -- Contrary to some recent melodramatic predictions, the television industry is not dying but is undergoing a process of rapid change, according to a recent report from Strategy Analytics. The report, "TV's Not Dying, It's Changing", found that the global installed base of TV-addressable screens is in fact in the middle of a second wave of rapid expansion. The first wave peaked in 2007 and was driven by consumer PC adoption. The current wave peaked in 2012 and is being driven by mobile devices. Together with traditional TVs these "new TV" devices increased the global installed base of TV addressable devices to 5.1 billion at the end of 2013. By 2017 a further two billion TV devices will have been added to the global population.

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"TV's impending death has been overstated by some commentators," says David Watkins, Director, Connected Home Devices (CHD). "The reality is that, while the television industry is changing and will look different in the future, it is very much alive. TV screens are multiplying rapidly through widespread adoption of mobile devices like tablets and smartphones, and consumers consider these screens as alternatives or supplements to traditional big TV screens."

"TV and video companies, whether they are in content production, distribution, or any related discipline, must get out of the mindset that their business is purely about the traditional TV screen," says David Mercer, VP and Principal Analyst. "The multiscreen TV era is well and truly upon us and this research demonstrates that a huge new opportunity is emerging for those prepared to adopt multiscreen strategies."

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

European Contacts:  
David Mercer, +44 1908 423615,    
David Watkins, +33 153409952,

US Contact: 
Eric Smith, 617 614 0752,

SOURCE Strategy Analytics