"ENCO is a juggernaut in broadcasting, and their services and corporate culture overlap well with what we offer and how we operate at StreamGuys," said Kiriki Delany, president, StreamGuys. "This includes our shared passion for interoperability and standards-based solutions in radio and television. We will help ENCO extend its reach through the remainder of the signal chain and onto the end user's media player, and remove the burden from its customers."
Delany notes that StreamGuys' integration with ENCO automation solutions provides customers with an end-to-end broadcast solution including terrestrial and Internet components. For example, the StreamGuys and ENCO integration provides playout and monetization services – including ad insertion options – in lockstep, underscoring interoperability benefits.
Ken Frommert, general manager of ENCO, states that the partnership will help terrestrial broadcasters easily extend their over-the-air signal to audiences that increasingly consume radio and TV via fixed and mobile streaming. Furthermore, StreamGuys' ability to virtualize all of these services in the cloud – including ENCO automation workflows – will keep costs and complexity low for broadcasters.
"Working with StreamGuys, we can very easily create and deploy a fully redundant virtual instance of a DAD, MOM or Visual Radio workstation in the cloud, and eliminate the requirements of maintaining local servers," said Frommert. "This, along with their monetization platforms, is just one example of the many options and flexible customization that StreamGuys offers for broadcasters."
For more information, please visit: www.enco.com and www.streamguys.com.
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