Stress and Lifestyle Factors Drive Premature Hair Loss in Younger Women Viviscal, with Dr. Doris Day, sheds light on rising incidence of hair thinning and loss, urges self-assessment

CHICAGO, Aug. 1, 2011 /PRNewswire/ -- An everyday scan of recent media reveals that hair loss and thinning is common among persons younger than traditionally expected. Increasingly, high-profile personalities from Lady Gaga to Elin Nordegren to Naomi Campbell, report hair loss and/or thinning due to stress and other lifestyle factors. Whether work-related, family-oriented or lifestyle-driven, these figures are shedding light on a new outcome that many 20- and 30-year old women are facing–hair loss and thinning. Countless women, including celebrities, turn to Viviscal hair supplements for a healthy, natural solution to hair thinning and loss.

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"Traditionally, hair thinning and loss is an issue tackled by persons in their 50s," says Doris Day, M.D., FAAD, MA, a leading New York City dermatologist. "However, we're seeing a growing incidence of this issue in younger women. Fast-paced routines, daily stress, diet and over-styling are driving this increase, making hair thinning and loss a real issue for 20- and 30-somethings."

The American Academy of Dermatology designates August as national hair loss awareness month and Viviscal invites women to take a look at their hair health. Women comprise at least 46 percent of the US workforce and many are also moms, caregivers, active volunteers or even hold second jobs in addition to these other roles. As women's roles flourish, stress levels climb and proper diet and exercise becomes more difficult to maintain, increasing the potential for hair thinning and/or loss regardless of age. Over-styling, crash dieting and other lifestyle practices compound severity.

"Hair is a prized factor of beauty, especially for women," says Dr. Day. "Women invest a lot of time and money in their hair. Hair thinning and loss is devastating at any age, causing frantic exploration into available solutions."

Prescription medications or over-the-counter products containing minoxidil can be costly, and consumption must be maintained as suspension often results in hair loss return. Natural options that supplement the body's natural processes are the best preventive care. Viviscal nutritional supplements are clinically proven and scientifically tested as an effective tool to combat thinning hair in both men and women, appropriate for all hair types.  These 100 percent natural tablets contain the exclusive AminoMar C Marine Complex that supplies vital nutrients needed to nourish thinning hair and promote existing hair growth. AminoMar C is made up of fish proteins that increase the body's natural production of keratin. The Finnish product works in four stages over a period of four to six months, with many users seeing results in as early as three months.

In addition, Alan J. Bauman, M.D., founder and medical director of Florida-based Bauman Medical Group, P.A., states that over the past ten years he has had countless success stories with patients who use Viviscal.  Many patients (male and female) seeking a simple improvement of their hair quality and texture turn to Viviscal for a drug-free solution that meets their needs. Often, patients using Viviscal remark that they have seen improvement in their nails as an unexpected benefit. Bauman Medical Group's most high-profile Viviscal user is Hector Romero whose positive results were featured in a three-part Dateline NBC series on hair loss treatments, entitled "The Follicle Five."   Romero felt the benefits of healthier hair growth were worth the investment in taking Viviscal.  

Viviscal hair supplements are available at Rite-Aid nationwide, online at viviscal.com or by calling 1-877-333-4581. A 60-tablet box of Viviscal, equivalent to one month's supply, is priced at $49.99. Viviscal Professional, a stronger version of the supplements, launched last weekend at CosmoProf 2011. The Professional line supplements contain 28 percent AminoMar C Marine complex, as well as Biotin, Fumed Silica and Procyanidin B2, an apple extract. Viviscal Professional is exclusively sold through salons, spas and physician offices.

For maximum results, supplements should be taken twice daily – once in the morning and then again in the evening. Visit viviscal.com for more information.

ABOUT THE VIVISCAL BRAND:

Viviscal is the world's leading brand of dietary supplements for the treatment of reversible thinning hair for both men and women. Made in Finland, Viviscal uses a proprietary marine complex called AminoMar C™, originally identified by Finnish researchers in the 1990s. The treatment is supported by five European scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany.   Viviscal is owned by Lifes2Good, whose U.S. headquarters are in Chicago, Illinois.

CONTACT: Veronica Hunt (310) 659-5380 x103

SOURCE Viviscal



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