Stride Gum Partners With Professional Athlete Shaun White Champion Snowboarder and Skateboarder and Ridiculously Long Lasting Gum Team Up in 2011

EAST HANOVER, N.J., March 8, 2011 /PRNewswire/ -- Stride, The Ridiculously Long Lasting Gum announced today a two-year deal with snowboarding and skateboarding champion and sports icon Shaun White. White, the No. 2 most powerful athlete in the U.S. according to Bloomberg BusinessWeek(1) has signed on as an official brand spokesperson and will be engaged in a variety of promotional activities throughout the coming months.

"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking," said Gary Osifchin, marketing director for Stride. "We are thrilled that Shaun will be representing Stride."

The name Shaun White is synonymous with excellence and defying convention. Whether he's winning gold medals at the Olympics and X Games or designing the next collection for his clothing lines, White is all about finding new ways to challenge himself and excel. Continuing his long-lasting streak, White recently took home his fourth straight superpipe gold at the 2011 Winter X Games.

"When Stride approached me about partnering with the brand, I knew it would be a great fit and I am looking forward to working with them on some pretty exciting things," said White.

Stride will announce specific program engagement activities featuring White throughout 2011, including giveaways, digital and social media campaigns, and public relations efforts.

About Stride Gum

Stride, The Ridiculously Long Lasting Gum was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience.  Stride, a Kraft Foods brand, comes in 14 flavors – Winterblue, Spearmint, Sweet Peppermint, Forever Fruit, Sweet Berry, Sweet Cinnamon, Always Mandarin, Nonstop Mint, Uber Bubble, Eternal Melon, Mega Mystery, Stride Shift, the first-ever flavor changing gum and Spark.  To find out more about Stride, our friends and what the brand is up to, visit www.stridegum.com.

ABOUT KRAFT FOODS

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including CadburyJacobsKraftLUMaxwell HouseMilka, NabiscoOreoOscar MayerPhiladelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. 

For more information, visit: www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

About Shaun White

Shaun White is a professional athlete with a brand empire that includes partnerships with Burton Snowboards, Target, BFGoodrich Tires, Oakley, Ubisoft, and Park City Mountain Resort.

(1) “Tiger Woods No Longer Most Powerful U.S. Athlete,” BusinessWeek.com, January 27, 2011, http://www.businessweek.com/lifestyle/content/jan2011/bw20110126_747072.htm.

SOURCE Kraft Foods Inc.



RELATED LINKS
http://www.kraftfoodscompany.com
http://www.stridegum.com

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