2014

Stride Rite® Celebrates Father's Day With New Shoe Design Invented By A Dad And A Special Beaches Promotion Stride Rite® Partnership with Edison Nation®, Resulted in Creative Idea for Children's Footwear within the Fall 2013 Sesame Street Collection

LEXINGTON, Mass., May 31, 2013 /PRNewswire/ -- Just in time for Father's Day, Stride Rite®, the leader in premium children's footwear, and Edison Nation®, an idea-to-shelf product developer and online inventor community, today unveiled the innovative shoe design created by inventor and father of twins Scott Dromms, entitled "Embracers". Launching as part of the Sesame Street® by Stride Rite® Fall 2013 collection, the Embracers closure transforms the arms of Sesame Street's Elmo and Abby into "embracing" straps to hug the child's foot, making the shoe easy on and off for both mom and child. To celebrate Scott and dads everywhere, families are invited to enter at www.striderite.com/sesamestreet for a chance to win the ultimate Father's Day Trip to Beaches Resorts, featuring The Caribbean Adventure with Sesame Street Vacation.

(Photo:  http://photos.prnewswire.com/prnh/20130531/NY21600 )

(Logo:  http://photos.prnewswire.com/prnh/20130319/NY76543LOGO-b )

The new Embracers closure design, with two adjustable overlapping straps, embraces the tongue of the shoe to keep the foot secure. To develop this new closure, Dromms kept his own children in mind and focused on helping parents with their everyday needs while also designing a shoe that is fun and stylish for a child. Plus, this new adjustable closure, paired with Stride Rite®'s Sensory Response Technology™, will give children the added security they need as they begin taking their first steps.

For the Stride Rite® Father's Day promotion, one grand prize winning family of four will receive a four day/three night Luxury Included® stay to any of the three Beaches Resorts located in Turks & Caicos or Jamaica.  In addition, the family will also receive an Xbox Kinect 360® Bundle with Sesame Street LIVE game and a pair of the new Sesame Street® by Stride Rite® Embracers shoes.  Three runners up will also receive the Xbox Kinect 360® Bundle with Sesame Street LIVE game and a pair of the new Sesame Street® by Stride Rite® Embracers.

"At Stride Rite Children's Group, we appreciate and understand the important role parents play in their children's health and development," said Kiran Smith, Vice President of Marketing at Stride Rite Children's Group. "This Father's Day, we are excited to pay tribute to Scott Dromms for his innovative shoe design that showcases both creativity and a deep understanding for what parents want and children need."

The Sesame Street® by Stride Rite® Embracers retails for $48 and is available in baby sizes 4-8. Visit www.striderite.com to find a location near you.

About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Lifestyle Group of Wolverine World Wide, Inc. markets leading brands of premium children's footwear in the United States, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.com to learn more.

Beaches Resorts:  
With three spectacular locations in Turks & Caicos and Jamaica, Beaches Resorts is the ultimate getaway for every member of the family.  With outrageous waterparks, Xbox® Play Lounge, the Scratch DJ Academy, exclusive Kids Camps, teen nightclubs, Certified Nannies, Butler service, and Red Lane® Spas, Beaches Resorts provides an unrivaled experience in the Caribbean. As a proud sponsor of Sesame Street, Beaches Resorts also offers the Caribbean Adventure with Sesame Street®, where kids can spend their vacation with their favorite friends from the Sesame Street gang with daily activities and weekly stage shows. Beaches Resorts are also the perfect destination wedding and vow renewal venue, offering unrivaled choices for your most special day and the opportunity for the whole family to celebrate together with FamilyMoons®. For more information, please visit www.beaches.com.

Media Contacts:
Stride Rite: Malinda Freitas, malinda_freitas@striderite.com, 617-824-6231
RF|Binder: Melanie Anenberg,
striderite@rfbinder.com, 212-994-7606 

SOURCE Stride Rite Children's Group



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