StrikeForce Lands Three New Clients Spurred by Industry Awards, Agency Kicks Off 2013 with Expansion into New Categories
NEW YORK, Jan. 23, 2013 /PRNewswire/ -- StrikeForce Communications—the independent healthcare agency that has doubled or tripled its business every year since it set up shop in late August 2009—has ended the year with three new clients and a pile of industry awards. The latest burst has doubled the agency's growth and added oncology, dialysis, dermatology, women's health and GI to its list of therapeutic categories.
Mike Rutstein, founder and CEO of StrikeForce, credits the agency's winning streak to its ability to bring ideas from the outside world into the otherwise cloistered realm of medical practice. Through its "precision pairing model" – linking the best talent to the specific needs of the client and the brand, StrikeForce is able to bring fresh thinking to an otherwise stale environment.
"Healthcare advertising has always lagged behind its consumer cousins," he said. "Theoretically, that's because of regulatory restrictions and tight budgets. But those excuses don't work anymore. Physicians are tired of ads full of worn-out cliches and muddled metaphors. If we want to reach the medical market, then we need to engage the doctors."
"Science is fundamental," he added. "But that's no excuse for pretending that claims are ideas or for putting caution ahead of creativity. Claims can support an idea, but not substitute for one."
The agency's current triple play follows on the heels of a bevy of awards, conveying recognition from the industry as a whole as well as from specific clients. Last year, StrikeForce was nominated for more awards for a single campaign than any other agency, picking up top honors in four categories—best launch, best print, best integrated campaign and best social media initiative—and being named a finalist for the title of "Healthcare Agency of the Year."
One blue chip client singled out StrikeForce—for the second year in a row—as the agency providing the "most compelling campaign" for any of its brands.
For Patricia Prugno, StrikeForce Partner and managing director of the agency, the accolades are evidence of the Agency's innovative approach. "Through precision pairing, we've created a new business model that delivers better people, better product and a better pricing structure. We've eliminated the bloated bureaucracy that stifles creativity. And we've adopted a 'no excuses' philosophy for the work we put out. That translates into better results," she added. "Ultimately, the clients win."
About StrikeForce Communications LLC
Launched in the fall of 2009, StrikeForce has a stack of agency of record accounts on both the professional and consumer side. Clients include industry giants such as Teva, Alcon, Amgen, Abbott Laboratories, Pfizer, KCI, Pozen, NxStage Medical and Orexigen.
The agency specializes in advertising for prescription drugs, OTC products and medical devices.
SOURCE StrikeForce Communications