Study Examines How Shopper Behavior Has Shifted Over Last Five Years

- Americans have honed their shopping skills -

Jan 27, 2016, 11:26 ET from The Integer Group

DENVER, Jan. 27, 2016 /PRNewswire/ -- The most recent issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research, looks at how shopping behaviors have shifted since 2009. The study shows that while some shopping behaviors and attitudes have stayed the same, many have changed over the past five years. This issue is an extensive look at the trends regarding broad behaviors and attitudes in the areas of store choice, private label and savings methods.

When it comes to private label, shoppers are slowing down when it comes to the adoption of private-label products, in comparison to five years ago. Additionally, there has been an increase in the number of shoppers who claim brand names are very important. "There is clearly something intangible about buying name brands that makes shoppers feel better, more successful, or that they are better homemakers." This seems to suggest that the role of brand names and private label has begun to stabilize for shoppers.

Americans have become more savvy and efficient with their trips and saving. Shoppers who prepare a list have more than doubled from 29 percent to 63 percent, and 45% of shoppers utilize coupons for everything they buy, up from 36%.

Furthermore, shoppers today are demanding more from their stores. They are seeking out convenience and smaller stores, as well as increasing their online purchases. Quality brands are again important as shoppers seek out better products at the best price. The definition of convenience has shifted as shoppers look for better solutions.

For more information on how shopping behaviors have evolved, download the full report of The Checkout: Five-Year Shopper Evolution.

About The Integer Group

The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.

About Omnicom

Omnicom Group Inc. (NYSE:  OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company.  Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

About M/A/R/C ® Research

M/A/R/C ® Research (www.MARCresearch.com) is a brand development firm dedicated to helping clients create, evaluate, and strengthen their brands. Our teams design and execute qualitative and quantitative, traditional and online solutions while adhering to a client-service ethic built on being easy to work with and delivering what is promised. Our core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue, and bottom line impact of a client's actions. We help our clients address consumer, channel, and B2B marketing issues to launch better products and services, attract and retain valuable customers, and build stronger brands. Our proven, marketing-issue focused solutions, support clients' brand building efforts.

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SOURCE The Integer Group



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