Study Outlines Success Factors for Deployment of iPads among Managed Markets Teams in the Pharmaceutical Sector

Mar 04, 2016, 18:30 ET from Best Practices, LLC

CHAPEL HILL, N.C., March 4, 2016 /PRNewswire/ -- The expanding role of technology in the pharmaceutical industry is demonstrated by the increased use of iPads across different functional groups within the sector. As utilization of iPads spreads across the industry, it's critical for organizations to measure the effectiveness of these devices to ensure they are creating value for both customer groups and internal teams.

This is especially true as pharma companies integrate iPad into roles such as managed markets groups that are tasked with developing and maintaining relationships with public and private payers.

Yet within pharma the rate of iPad deployment is much lower for managed markets teams than for other field-based sales teams. Only 29 percent of surveyed companies have actually implemented iPads/tablets for their managed markets teams, according to a report by research and consulting leader Best Practices, LLC. Among those companies that have deployed a tablet to managed markets teams, iPads continue to be the preferred device.

The study, Deploying the iPad or Android-Based Tablet to Managed Markets Teams: Benchmarking Training and Effectiveness, is focused on issues of training, systems integration and application development for the iPad, especially as these issues affect the managed markets function. The study investigates the productivity applications organizations are utilizing to drive territory management and overall sales force effectiveness. In addition, the research provides insights into the monitoring and oversight that is necessary to ensure security and compliance of the iPad.

The 67-page report is focused on valuable metrics surrounding iPad field usage as well as the utilization of CRM and CLM software for increased productivity.

Key topics addressed in this report include:

  • Training for iPad Devices
  • iPad Integration and Systems Development
  • Productivity Applications for iPads
  • Field Usage and Measuring Effectiveness
  • iPad Security and Compliance
  • Top Challenges and Keys to Success for Successful iPad Deployment

The research is based on the insights of 17 leaders from 14 companies. All participants share leadership and oversight of managed markets, training, and commercial groups at their healthcare organizations. Best Practices, LLC analysts also conducted deep-dive interviews with participants to provide qualitative insights and "lessons learned" observations.

Executives can use this study to better evaluate their iPad strategy while ensuring their security procedures will protect confidential information. The research can serve as a reference point for managed markets leaders as they seek to deploy and improve their usage of iPads in their groups.

To learn more about this report, download a complimentary report excerpt at

For related research, visit our web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.


SOURCE Best Practices, LLC