OCEANSIDE Calif., Aug. 20, 2015 /PRNewswire/ -- A new study reveals that with sound marketing plans, top-notch leadership, a healthy franchisee/franchisor relationship, and a mindset for success, a franchise business can become a top 20% performer in a franchise system.
Franchise business owners who can address these five areas, as opposed to just focusing on one or two aspects of business ownership, have a greater chance of becoming top producers in their franchise systems, says Marc Camras, co-author of the new book "Secrets of Franchise Success: The Formula for Becoming and Staying a Top Producing Franchisee" (Indie Books International, 2015).
"Secrets of Franchise Success" contains the secrets and wisdom of top 20 percent franchisees, drawn from proprietary research conducted with franchisees from a wide variety of franchise systems.
According to the book's co-author, Melissa Woods, "Secrets of Franchise Success" contains a number of effortless small tactics that many franchise owners and small business owners simply forget to do or don't know how to do. For instance, by engaging and listening to their customers, the franchisees we interviewed were not only building trusting relationships, they were also tweaking their process and services to provide an exceptional customer experience.
According to Camras and Woods, staying engaged with customers regularly insured the franchisees had a pulse on what was working and what wasn't working and what their customers wished they did more of.
"Trusting relationships translated to raving fans," said Camras. "These top 20 producers did not underestimate the power of word of mouth. Instead, they saw it as another important marketing approach."
When Camras and Woods asked the franchisees in their study, "How do you stand out in the market and keep customers, and how do you continually sell more services to your existing customers?" this is what they heard:
- Know who your competition is, and what they do and don't do well.
- Take time to listen to your customer.
- Take the feedback you get from customers and implement new ways to tweak operations to continually provide a better experience.
- Track how new concepts are received and how they can be improved upon.
- Get rid of strategies that are not working. As one of our franchisees said, "If every decision we make from the top down has the customer experience in mind, we will continually be growing."
"By focusing on what differentiated them from their competition, these franchisees stood out," said Wood. "They studied the holes in how their competition provided goods and services and then demonstrated how they were different. Many of these tactics were simple little tweaks that told the customer, "You are important to us. We care about you and want to make you feel special."
Several of the franchisees used formal surveys and rewarded their customers with free products or services to complete them. Others persuaded customers to like them on Facebook in return for a gift or coupon of some kind. Most of the franchisees they interviewed understood the importance of staying current with the social media venues that allowed them to best communicate their brand.
As franchise experts and business coaches, Camras and Woods have worked with new franchisees and business owners for over two decades. Camras has a PhD in Human Information Processing and has run a successful coaching and consulting company for a decade. Woods built a children's gym franchise business from the ground up and sold it after growing to forty units. Together they have launched a coaching business, Franchise Prosperity Institute, for franchisees who want to become top performers and/or accelerate their growth.
About Indie Books International
Indie Books International (www.indiebooksintl.com) was founded in 2014 in Oceanside, California by two best-selling business authors. Similar to indie film companies and indie music labels, the mission of Indie Books International is to serve as an independent publishing alternative for consultants, executive coaches and business thought leaders.
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SOURCE Indie Books International