STX Entertainment Partners With Twitch For Unprecedented "Hardcore Henry" Trailer Debut During 2-Hour Live Event On February 10

Film Set To Hit Theaters Nationwide On April 8, 2016 After Premiere at South By Southwest Film Festival

Feb 02, 2016, 17:00 ET from STX Entertainment

BURBANK, Calif., Feb. 2, 2016 /PRNewswire/ -- STX Entertainment and Twitch, the world's leading social video platform and community for gamers, have partnered for a first-of-its-kind trailer debut for Hardcore Henry, the unflinchingly original action film which is premiering in the highly-anticipated SXSW Film Festival. This event–which marks the first time a major motion picture is exclusively debuting a trailer on the Twitch platform–was revealed today by Oren Aviv, President and Chief Content Officer for STX Entertainment's Motion Picture Group, and Jack Pan, President of Theatrical Marketing for STX Entertainment's Motion Picture Group.  

The trailer debut will launch on Twitch during a special two-hour live event on Wednesday, February 10 between 6-8 PM (PST).  The event will air on summit1g's Twitch channel (www.twitch.tv/summit1g) where he will be joined by three other popular Twitch broadcasters (Ms Vixen, Force, and Rachel "Seltzer" Quirico).  Together they will host the trailer launch which will also feature live chats with Ilya Naishuller, the writer/ director of Hardcore Henry and an avid video game enthusiast. The film itself pays homage to many first-person video games, many of which are referenced throughout Hardcore Henry.

"We could not be more excited to introduce audiences to the trailer for this groundbreaking visceral film with our partner Twitch," said Jack Pan, President of Marketing for STX Entertainment's Motion Picture Group.  "We believe gamers will especially love the pace, energy, intensity, story and unique first person perspective of Hardcore Henry. With a community of more than 100 million monthly users who love high octane entertainment, Twitch is the perfect programming partner to launch this compelling new trailer for the movie." 

"One of the defining characteristics of this film is the unique first-person way that the storytelling is experienced," said Oren Aviv. "The style so defies description, that I urge everyone to see it for themselves. Hardcore Henry is a breakthrough discovery and we are proud that both the Toronto International Film Festival and the upcoming South By Southwest Film Festival selected it for inclusion in their lineups. We're equally proud of this marketing partnership with Twitch and feel that this kind of strategic association and immersive program is the key to introducing this incredible film to broader audiences. Gamers and film lovers will immediately recognize Ilya as a fresh, authentic and original new filmmaking voice."

Strap in. Hardcore Henry is an original film that was shot completely from the hero's perspective. You remember nothing. Mainly because you've just been brought back from the dead by your wife (Haley Bennett). She tells you that your name is Henry. Five minutes later, you are being shot at, your wife has been kidnapped, and you should probably go get her back. Who's got her? His name's Akan (Danila Kozlovsky); he's a powerful warlord with an army of mercenaries, and a plan for world domination. You're also in an unfamiliar city of Moscow, and everyone wants you dead. Everyone except for a mysterious British fellow called Jimmy (Sharlto Copley). He may be on your side, but you aren't sure. If you can survive the insanity, and solve the mystery, you might just discover your purpose and the truth behind your identity. Good luck, Henry. You're likely going to need it… 

Hardcore Henry will be released nationwide on April 8, 2016.

The film is produced by Timur Bekmambetov, Ilya Naishuller, Inga Vainshtein Smith, Ekaterina Kononenko and written and directed by Ilya Naishuller. The cast includes Sharlto Copley, Danila Kozlovsky, Haley Bennett, Andrey Dementyev, Dasha Charusha, and Sveta Ustinova.

About STX Entertainment
STX Entertainment is a fully-integrated global media company specializing in the production, marketing, and distribution of talent-driven films, television programming and digital content. It is the first major entertainment media company to be launched at this scale in Hollywood in more than twenty years.

STX Entertainment's motion picture division recently released their first three feature films, the critically-acclaimed box office success The Gift, the mystery thriller Secret in Their Eyes, and the horror film The Boy. Upcoming titles from the studio include the epic action-drama Free State of JonesHardcore Henry, an adrenaline-fueled action film; Desierto, a gripping and suspense-filled thriller; the interplanetary adventure The Space Between Us; the coming-of-age comedy Besties, and a hilarious untitled comedy set in the world of competitive moms.

For more information about STX Entertainment, please visit our website at www.stxentertainment.com

About Twitch
Twitch is the world's leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters. Twitch's video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. Twitch also features Twitch Creative, a category devoted to artists and the creative process. For more information about Twitch, visit the official website and blog.

Contact:
Steve Elzer
(213) 607-3591
steve@elzerassociates.com

 

SOURCE STX Entertainment



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