StyleCaster Acquires Daily Makeover To Create Industry-Leader StyleCaster will deliver an unprecedented experience to consumers and brands with Daily Makeover's massive scale and proprietary technology.

NEW YORK, Oct. 10, 2012 /PRNewswire-iReach/ -- StyleCaster, the leading social media company for fashion, beauty and lifestyle, has announced the acquisition of Daily Makeover, the #1 beauty technology in digital media. The combined company, StyleCaster, Inc., will leverage its extensive reach, engagement and data to enhance its offerings to consumers and brand partners.

(Photo: http://photos.prnewswire.com/prnh/20121010/CG90425)

StyleCaster Inc. now reaches more than 5.5 million people per month and comprises one of the largest independently held companies in the beauty and fashion industry. The StyleCaster portfolio now includes multiple platforms across digital, video, mobile, tablet and social media, and encompasses more than 30 million 'Try-ons' per month on the proprietary Daily Makeover technology. As a result, StyleCaster will offer unprecedented reach, data and distribution to its brand partners, especially those in the beauty and consumer packaged goods sectors.

The acquisition will establish StyleCaster's global footprint in major emerging markets and fashion capitals around the world. The Daily Makeover tool already reaches more than 50 countries and 70 languages worldwide, and the new entity will continue to expand its global operations.

Ripe to enter the 30 billion dollar mobile advertising sector, StyleCaster will also offer its partners access to Daily Makeover's unique mobile and tablet technology. StyleCaster will continue to invest in the innovation behind the makeover technology and across the entire media portfolio in order to provide a more robust experience to licensees and brand partners.

"Now is the time to create a clear leader in the beauty and fashion space," says Bo Peabody, who is joining the StyleCaster board after helping to build several other leaders in vertical content including Everyday Health and Babble. "By bringing together these two companies, which were already profitable with millions of dollars in revenue, we are well-positioned to be that dominant player."

StyleCaster is actively pursuing additional acquisition opportunities to further accelerate its rapid growth. StyleCaster will also immediately be adding top-level executives to its marketing and sales organizations.

"The days of trickle-down content from editorial dictators are over. The future is about empowering readers and brands to be part of the conversation," says Ari S. Goldberg, Founder and CEO of StyleCaster. "The Daily Makeover ethos is completely in line with what we have always believed at StyleCaster and we are looking forward to accelerating our mission of bringing Style to the People across the world."

About StyleCaster, Inc.:  StyleCaster Inc. is the social media group that enables consumers to discover and share their style, interact with premium brands, and make educated buying decisions. Founded in 2009, StyleCaster is dedicated to bringing Style to the People by empowering style enthusiasts and the brands that want to reach them. StyleCaster reaches more than 5.5 million unique monthly visitors, and has partnered with more than 60 top-tier advertising partners since launch. The company is based in New York City. For more information, please visit StyleCaster.com.

Media Contact: Meghan Cross StyleCaster, Inc., 646-300-8364, Meghan.Cross@StyleCaster.com

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SOURCE StyleCaster Media Group




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