StyleSeat Acquires BeautyBooked To Expand Beauty and Wellness Platform

Acquisition Accelerates Growth Into High End Salons and Spas

Jan 19, 2016, 06:00 ET from StyleSeat

SAN FRANCISCO, Jan. 19, 2016 /PRNewswire/ -- StyleSeat, the leading mobile and online destination for booking beauty and wellness appointments, announced today that it will acquire NYC-based BeautyBooked - a discovery and booking platform for high end salons and spas. The acquisition of BeautyBooked, which has more than 1,000 marquee salons on its platform, enables StyleSeat to rapidly expand into the $21 billion salon and spa segment, solidifying StyleSeat as the leader in the beauty and wellness space.

This deal will bring StyleSeat significant salon market share in top metro markets including New York City and Los Angeles and will provide access to prestigious partnerships, including an exclusive booking collaboration with Conde Nast's Allure Magazine.

"We are excited to join forces with StyleSeat," said Hillary Hutcheson, CEO and Co-founder of BeautyBooked. "Our salon partners will benefit greatly from StyleSeat's vast customer base, cutting-edge technology and national footprint. We think StyleSeat is the perfect partner for BeautyBooked."

"Styleseat is growing rapidly. While we specialize in independent professionals we're excited to expand to also support salons and spas, a step forward in our mission to power a discovery and booking experience for everyone," said Melody McCloskey, CEO and Co-founder of StyleSeat. "The acquisition of BeautyBooked was a natural progression for us to deliver on our vision of becoming the OpenTable for the entire beauty industry."

This announcement comes at the end of another successful year for the StyleSeat brand, marked by 100% year over year growth and more than 23 million appointments booked in 2015. Relying on almost 100% word of mouth since its 2011 launch, the platform has already fueled over $2 billion in booked services and serviced more than 44 million appointments to date.

About StyleSeat:
StyleSeat is the leading destination for booking beauty and wellness appointments. McCloskey co-founded StyleSeat in 2011 with business partner Dan Levine to simplify the appointment booking process. More than 350,000 beauty professionals in over 16,000 cities use the platform today and clients use StyleSeat to book everything from haircuts to manicures and facials. With StyleSeat, industry experts gain a place to showcase their work, connect with clients, and build their business, while clients can discover new services and stylists and book appointments on the go. For more information, please visit www.styleseat.com.

About BeautyBooked:
BeautyBooked is a discovery & booking app for the best salons & spas. The platform simplifies the booking process by allowing members to discover vetted beauty spots, read expert editorial from Allure magazine and book appointments 24/7 with the tap of a button. Created by beauty industry insiders, BeautyBooked features +1K premium salon establishments including Warren Tricomi and Ted Gibson. In spring 2015, BeautyBooked expanded with the launch of BeautyPass, a monthly subscription that provides access to the best beauty services at members-only prices.

 

SOURCE StyleSeat



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