Subaru will donate $250 to the National Park Foundation for every new Subaru vehicle sold or leased November 21 – January 2
WASHINGTON, Nov. 25, 2013 /PRNewswire-USNewswire/ -- The National Park Foundation, the official charity of America's national parks, and Subaru are giving people across the country the opportunity to support their more than 400 national parks.
Through January 2, 2014, Subaru will donate up to $10 million to charitable partners during its sixth annual "Share the Love" event. For every new Subaru vehicle sold or leased, Subaru will donate $250 to the National Park Foundation when the customer selects the National Park Foundation as the charity of choice.
This annual campaign comes at the perfect time when Subaru is introducing its first hybrid vehicle, the XV Crosstrek Hybrid, allowing consumers to tread lightly on endless "I Heart Parks" road trip adventures.
Last year, Subaru donated $5 million to "Share the Love" charities and over the course of the five-year program, Subaru has donated a total of $25 million. The sales growth experienced by the brand in recent years means that by continuing to donate $250 per vehicle sold during the program, total charitable contributions will likewise increase, this year up to $10 million.
For more information about the "Share the Love" event, please visit www.subaru.com/share.
ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation, the official charity of America's national parks, raises private funds that directly aid, support and enrich America's more than 400 national parks and their programs. Chartered by Congress as the nonprofit partner of the National Park Service, the National Park Foundation plays a critical role in conservation and preservation efforts, establishing national parks as powerful learning environments, and giving all audiences an equal and abundant opportunity to experience, enjoy and support America's treasured places.
ABOUT SUBARU OF AMERICA, INC.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.
Media Contact: Alanna Sobel, 202.354.6486, firstname.lastname@example.org
SOURCE National Park Foundation