PHOENIX, Nov. 30, 2016 /PRNewswire/ -- Subaru of America kicks off its ninth annual "Share the Love" event lasting from Nov. 17, 2016, through Jan. 3, 2017. Through these dates, Subaru will donate $250 for every new Subaru vehicle sold or leased to participating national or local charities selected by the purchaser. For the sixth consecutive year, Make-A-Wish America is one of the four national charities on the 2016 roster. Local Make-A-Wish chapters can also be chosen to receive the donation.
The event gives Subaru lovers the chance to bring the life-changing benefits of a wish come true to more seriously-ill children. Over the last five years, Subaru of America, Inc. has donated more than $9.4 million to Make-A-Wish to grant nearly 1,200 wishes across the country. Since the inception of She the Love, the annual holiday event has generated nearly $70 million for various charities.
New for this year, Subaru has introduced a video challenge to the "Share the Love" event. Participating charities will create their own, homemade music videos to this year's theme song: "Put a Little Love in Your Heart." Make-A-Wish will share its video with supporters and social media followers and encourage them to create and share a video of their own.
"For the past five consecutive years, through the success of the "Share the Love" event, Subaru and its customers have enabled chapters to grant more wishes for children with life-threatening medical conditions," said David Williams, Make-A-Wish America president and CEO. "We are honored to be one of the charities chosen this year and hope Subaru and their customers realize their contribution takes us one step closer to our goal of granting a life-changing wish for every eligible child.
To learn more about Make-A-Wish and to find out how to help grant life-changing wishes, visit www.wish.org for more information.
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit media.subaru.com.
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