Subaru of America, Inc. Continues Hot Streak As August Sales Mark Nine Consecutive Months Of Gains - August sales 35% increase over 2011

- Year-to-date sales of 217,780 a 25 percent increase over 2011

CHERRY HILL, N.J., Sept. 4, 2012 /PRNewswire/ -- Subaru of America, Inc. today reported sales of 28,293 vehicles for the month of August.  The company also reported year-to-date sales of 217,780, which represents an impressive 24.7 percent increase over prior year.

(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO)

Sales for newly-refreshed Outback and Legacy models have increased 49 percent and 18 percent for the month respectively. Sales for the all-new Impreza -- America's most fuel efficient all-wheel drive vehicle -- have increased 150 percent year-to-date.

"Subaru is giving consumers exactly what they want – no-compromises, safe, and fun to drive vehicles," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Our all-wheel drive SUVs and sedans are hitting the sweet spot for buyers.  We are also seeing an overwhelmingly positive reception for the newly-introduced BRZ sports car and expect similar sentiment when XV Crosstrek hits the showrooms this month." 

Carline

Aug-12

Aug-11

% Chg

Aug-12

Aug-11

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

6956

6429

8.20%

50505

49789

1.44%

Impreza

4719

2559

84.41%

49130

19658

149.92%

Impreza WRX

681

801

-14.98%

8450

8072

4.68%

Legacy

3872

3271

18.37%

31465

28199

11.58%

Outback

11285

7572

49.04%

74621

67184

11.07%

Tribeca

157

205

-23.41%

1399

1714

-18.38%

BRZ

623

0

0.00%

2210

0

0.00%

TOTAL

28293

20837

35.78%

217780

174616

24.72%

 

"Our strong sales are a result of Subaru owner loyalty and buyers coming to the brand for the first time," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.  "The mix of brand loyalty and new Subaru buyers represent a healthy foundation for aggressive sales growth we expect to achieve this year."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com

Sheriece Matias
Subaru of America, Inc.
856-488-5093
smat@subaru.com

 

SOURCE Subaru of America, Inc.



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