Subaru of America Reports Record November Sales

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Dec 03, 2019, 13:06 ET

CAMDEN, N.J., Dec. 3, 2019 /PRNewswire/ --

Record November sales and YTD up 3.6 percent
Record November for Ascent – up 28 percent
Best ever November for Forester – up 2 percent
76 Consecutive months of more than 10,000 Foresters sold
69 Consecutive months of more than 10,000 Outbacks sold

Subaru of America Reports Record November Sales

Subaru of America, Inc. today reported 56,893 vehicle sales for November 2019, a 0.2 percent increase compared to November 2018. The company also reported year-to-date sales of 637,753 vehicles, a 3.6 percent gain compared to the same period in 2018.

November marked the 69th consecutive month of 40,000+ vehicle sales for the automaker. Ascent and Forester sales were notably strong as each model achieved its best November ever. Ascent posted a 28.1 percent increase, while Forester posted a 2 percent increase compared to November 2018. Impreza achieved an increase of 3.7 percent over the same month a year ago.

"Our November results exemplify the hard work and tireless efforts of our retailers to move Subaru toward achieving our year-end business goals," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "With our twelfth annual Subaru Share the Love Event underway, we are proud to be a car company that delivers strong business results while giving back to our local communities, both during and beyond the holiday season."

"Mother Nature made the final few days of November a challenge, but we are pleased to finish with an increase for the month," said Jeff Walters, Senior Vice President of Sales. "As we head into December, Subaru is well-positioned that 2019 will be our 11th consecutive record year in a row."

Moving into the final month of the year, the Subaru Share the Love Event will run through January 2, 2020. Subaru of America will donate $250 for every new Subaru vehicle purchased or leased at more than 632 participating Subaru retailers nationwide to the customer's choice of the following national charities: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation. In addition to the four national charity partners, Subaru retailers across the country have selected 695 local charitable organizations to support during this year's Subaru Share the Love Event.

Carline	Nov-19	Nov-18	% Chg	Nov-19	Nov-18	% Chg
	MTD	MTD	MTD	YTD	YTD	YTD
Forester	16,386	16,066	2.0%	163,743	153,971	6.4%
Impreza	5,686	5,481	3.7%	60,675	70,520	-14.0%
WRX/STI	1,501	2,079	-27.8%	20,277	26,313	-22.9%
Ascent	7,545	5,890	28.1%	73,678	28,478	158.7%
Legacy	2,801	2,903	-3.5%	31,648	36,735	-13.9%
Outback	12,481	13,437	-7.1%	164,517	163,003	0.9%
BRZ	115	301	-61.8%	2,203	3,485	-36.8%
Crosstrek	10,378	10,625	-2.3%	121,012	133,089	-9.1%
TOTAL	56,893	56,782	0.2%	637,753	615,594	3.6%

Furthering the optimism around the brand, four Subaru models recently earned 2020 Residual Value Awards from ALG, the analytics division of TrueCar Inc. and the industry benchmark for projecting future vehicle values and depreciation data.

Crosstrek - Best Subcompact Utility
Forester - Best Compact Utility
Impreza - Best Compact Car
WRX - Best Sports Car

The 2020 ALG Residual Value Awards recognize vehicles in 27 segments that are projected to hold the highest percentage of their Manufacturer's Suggested Retail Price (MSRP) after a three-year period. Based on 2020 model year, winners are chosen through a careful analysis of each segment, historical vehicle performance and industry trends, while factoring in quality, production levels relative to demand, pricing and marketing strategies. Earning four awards this year, Subaru has now captured a total of forty-one ALG Residual Value Awards since 2010.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $165 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.