Subaru Releases Teasers for Latest "Dog Tested. Dog Approved.TM" Commercials - Subaru introduces new cast member Grant Weber, Subaru Canine Sales Associate

- Fourth-annual Dog Tested commercials to air during Animal Planet's Puppy Bowl IX

- Dog Tested experience continues online with all-new Facebook applications

CHERRY HILL, N.J., Jan. 25, 2013 /PRNewswire/ -- Subaru of America, Inc. announces the return of its "Dog Tested. Dog Approved.TM" campaign.  An all-new cast of canines will make their television debut during Animal Planet's Puppy Bowl IX.  Fans of the venerable campaign will meet new cast member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles to dogs.

(Photo: http://photos.prnewswire.com/prnh/20130125/PH48411 )
(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

Subaru has unveiled a sneak peak of the new commercials:

Subaru will also launch a new Facebook application packed with treats for dogs and dog lovers:

  • Dog Matchmaker
    With the help of Grant Weber, every dog can find their perfect Subaru..  Enter the dogs breed, weight, and lifestyle and the Matchmaker will identify a fitting model for the dog.
  • Ask a Dog - Live
    Type in a question and Our Subaru Canine Experts will work hard to dig up the results.
  • Four-Paw Drivers Club
    Let your dog become a four-legged Subaru enthusiast with their own dog driver's license. Upload a photo of your dog to populate a personalized dog driver's license and share with your friends.
  • Put Your Dog in a Subaru
    Every dog has his or her day. Now you can help them get there faster by putting them behind the wheel of a Subaru. Upload a picture of your furry friend, put them in the driver's seat, and see where the road takes them.

The campaign is designed to resonate with Subaru owners and like-minded consumers.  Subaru drivers are two times more likely than the average car owner to have a pet.

Subaru has once again partnered with MapMyFitness to continue the MapMyDOGWALK mobile application.  MapMyDOGWALK provides dog owners with access to an innovative geo-mapping application that allows users to track and store their daily walking routes in an online database.  Users also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.

On game day, Feb. 3, Dog Tested fans can interact with the campaign content on Facebook or Animal Planet's Puppy Bowl  Co-Viewing Application.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com. Visit Subaru on Facebook at http://www.facebook.com/subaruofamerica.

Contacts:            
Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com

Sheriece Matias
Subaru of America, Inc.
410-972-9177
smat@subaru.com

SOURCE Subaru of America, Inc.



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