- With the launch of its barkTHINS-branded range in 2013, Ripple Brand Collective has offered US consumers a new concept: healthy snacking with chocolate.
- The concept has quickly gained the favor of US consumers. The thin shape along with the use of nutritious ingredients encourages moderate consumption, resonating well with the shoppers seeking out indulgent, guilt-free snacks.
"Success: barkTHINS Snacking Chocolate" is part of Canadean's Successes and Failures research. It examines the details of and reasons behind barkTHINS snacking chocolate in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.
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