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Successful Content Marketing: an Art AND a Science

Engaging content marketing doesn't exist in a vacuum: that's where distribution comes into play.

Sep 26, 2013, 09:00 ET from PR Newswire Association LLC

NEW YORK, Sept. 26, 2013 /PRNewswire/ -- Arguably, the only thing worse than bad content is great content no one sees.  You've taken the time to discover and understand your brand's story and create a piece that articulates it in a clear, interesting and perhaps even fun way to your target audience.  The second half of the content production process involves distribution and analytics—actually getting your content in front of your target audiences and having measurement and reporting to determine audience reach and engagement and, ultimately, the success of your campaign.

MultiVu, a division of PR Newswire, recently launched an explainer video series.  The latest in the series, Share + Analyze, describes the second half of MultiVu's production process: content sharing, distribution and measurement.  Share + Analyze completes the three-part explainer series, which also includes the award-winning What We Do and Discover + Create, which illustrates the creative half of the production process.

To view Share + Analyze and learn more about MultiVu's services:

"Through wire, online, and broadcast solutions MultiVu can help choose the right channels for the best chance of earned pick-up.   We can also amplify earned pick-up with strategic placement options that will extend reach to your intended audience," said Evan Horisk, Producer at MultiVu and the lead on the explainer series production. "Ultimately we bring more awareness to your brand by driving traffic to your site and engaging with your audience."

Explainer videos can help a brand achieve several goals:

  • To help people better understand what a brand does
  • To demystify a varied business
  • To spark conversation with existing clients
  • To generate new leads

About PR Newswire  
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications



Video with caption: "Share and Analyze, MultiVu Explainer Video, Everyone has a story to tell; if you would like some creative direction on how to showcase your story, watch this video!" Video available at:  

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SOURCE PR Newswire Association LLC

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