NEW YORK, March 3, 2016 /PRNewswire/ -- S&H Group is launching a new model to help clients strategically leverage critical data to secure stronger positions for their brands. Louisa Holland, Co-CEO for the Americas, will be responsible for leading the Science and Learning focus in North America.
Holland commented, "Today, the 'science' of a brand takes on a burgeoning number of data sets, from clinical trial evidence all the way to real-world evidence and population health. These data must be presented to all audiences in a way that is both relevant and engaging. Melding science, strategy, and innovative communications techniques will ensure that brands get greater notice in an increasingly fragmented healthcare environment."
As many traditional selling techniques falter, new channels and technologies have provided opportunities to access, engage, and influence customers. "We're galvanizing our breadth of resources around a common need, connecting the dots, and focusing on the scientific foundation of therapies as well as the science of physician and patient engagement. From the trial experience to the retail experience, we will bring new models to meet our clients' communication and medical affairs goals," said Holland.
Holland noted that "Today's brands are on the journey of a lifetime, and must engage with patients, providers, and trialists in a way they never have before. As brands move from molecule to clinical practice, we need to think about the data they bring with them, including real-world evidence regarding use, outcome, and cost. And don't forget patient satisfaction: if this isn't done right, even the best promotion won't make a difference."
As Co-CEO, Holland brings more than 30 years of experience in the field of healthcare marketing and communications. She holds a BA degree in biology from Harvard, and has been responsible for the design and development of numerous award-winning programs, including the first Grand Global Award for Social Commitment and the recent inaugural Digital Pioneer Award from the Medical Advertising Hall of Fame. Her industry work has encompassed physician education and patient support initiatives, focusing always on scientific needs and strategic solutions.
The S&H Science and Learning sector includes IntraMed Educational Group, Command Central, Imprint Science, Precept Medical, and HealthAnswers.
For more information, please contact:
Louisa Holland (firstname.lastname@example.org)
About S&H Group
The S&H Group is a global healthcare marketing and communications organization with divisions in medical education, promotion, sales training, KOL engagement, digital solutions, and patient and consumer education. Please visit www.sudler.com.
S&H is part of Young and Rubicam Group, and part of WPP (NASDAQ: WPPGY; www.wpp.com)
For more information, contact:
SOURCE Sudler & Hennessey