NEW YORK, March 31, 2016 /PRNewswire/ -- Sudler New York, a leading healthcare communications agency, is pleased to announce that Chris Duffey, Executive Vice President and Global Director of Creative Technology, has been selected as a juror for the 2016 Cannes Lions Health Festival.
An award-winning creative director, noted speaker, author, and mobile and wearable technologist, Chris has been featured by Business Insider and Yahoo as one of the advertising industry's leaders on the top issues, challenges, and opportunities in the fast-changing world of mobile marketing. The Guardian awarded "How Mobile Became Mighty in Healthcare" to their Top Ten Best Healthcare Stories of the Year.
Chris's work focuses on the integration of creative and digital storytelling to generate relevant and memorable user journeys on mobile, wearables, and beyond. For the inaugural Cannes Lions Health Festival, Chris co-chaired with Google a keynote talk on future trends in mobile marketing. At the 2015 Cannes Lions festival, he spoke with Kim Kardashian West on how to connect with audiences through mobile gaming mechanics such as intrinsic and extrinsic motivation techniques.
Chris has helped lead a number of US and global multichannel launches, and most recently developed an award-winning Health View app, designed for patients to help track vital health parameters and more easily share information with their healthcare providers to help minimize risks associated with their treatment.
"Chris relentlessly pursues opportunities in uncharted territory and has a love of exploring the possibilities in the converging world of creativity and mobile technology. He has a sense of what works and what doesn't a keen eye for game-changing ideas, and understands the new challenges facing agencies and clients alike. He's the perfect choice as a judge for the 2016 festival," said Rob Rogers, Co-CEO, the Americas.
About S&H Group
The S&H Group is a global healthcare marketing and communications organization with divisions in medical education, promotion, sales training, KOL engagement, digital solutions, and patient and consumer education. For more information, please visit www.sudler.com.
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SOURCE Sudler & Hennessey