Suggestions for Email Marketing Title

Aug 04, 2013, 10:00 ET from

NEW YORK, Aug. 4, 2013 /PRNewswire/ -- Here is a brief talk shared by B2C, which has a wide range of products such as womens clothing, mens clothing, fashion watches, fashion jewelry, and more.

Rules for drafting title:

1.    Informed but not sales

The best titles are to tell subscribers what the content of the message is, and the worst titles are trying to sell products through the mail title. Don't let your title read like an advertisement. More commercial reflected in the title, the less the message will be opened.

2.    Empathy: take yourself as customers rather than marketers

Your mail reader is only interested in one thing: what will available to them in the mail? You should think of this when you writing message, write some content that readers are interested in, do not capitalize close-up the content relating to you. If you want them to take the time to read your mail, then think about why they want to read. And then write them an email, as if you were in the same way to explain the reading. In that way, your title would be better.

3. Using the company's name in a title

Many studies have shown that putting the company name in the sender and title can increase open rates. Research found that including the company name in the title can make opening rates increase from 32% to 60%, which is far more than a title without the company name included.

4. Send the email to yourself

Once you have identified the title, send it to yourself before formally sending. Does it attract your attention in your mailbox? And compared to the other messages in your Inbox, did it stand out? Does it look interesting and worth opening? Does it look like spam email? Very often, the messages in the Inbox and messages in the drawing board don't look the same.

5. Test all results

Don't just use open rates to test the title. Sometimes, email may have a low open rate but will have a very high conversion rate. Maybe a lot of people are not interested in your information, but a group is interested in it and this group will open, click, and buy. If you know this, you will take subdivision with the masses, send product information to those who opened the mail and send other information to the rest.

6. Avoid use specific words

Absolutely do not use capital letters in the title, and don't use exclamation points. As long as your content is true and does not look like spam, most customers will respond. Junk words such as "duty free" and "sex" must be excluded. But some of the words that are not in the spam words list would also significantly reduce the rate of title reaction, such as "help", "discount" and "reminders".

7. Do not use a newsletter issue or version number

Disputes or the version number is useless to readers, it does not explain the content of any message. You might as well use the space to tell the readers what's new you wrote in the message.

8. Occasionally test with expiration date

In mail, you can use the emergency or due date. For example, in the message written on Monday "5 days left", and then on Thursday went on to write on the message "only 24 hours left". These titles are without any problems, but don't let it become a habit to always use an expiration date. Subscribers will soon get bored of senders who always let them out of breath.