Summer's Different Here
The Andy Warhol Museum Promotes Summer Exhibitions with "Uncomfortable" Ad Campaign
PITTSBURGH, July 17, 2013 /PRNewswire/ -- If it's summer at The Andy Warhol Museum, you can count on an exhibition – or three – that raises the temperature.
A new marketing campaign from MARC USA, under the banner "Summer's Different Here," showcases three non-traditional artists debuting their work at the legendary Andy Warhol Museum in Pittsburgh. The print and digital ads feature ordinary images of summertime retooled to challenge perceptions of the ordinary with a bold pop-art styled headline that says "Summer's Different Here."
The three summer exhibitions feature artists outside the mainstream whose work pushes the viewer to see the world through different lenses. The artists include musician and visual artist Genesis Breyer P-Orridge, photographer Caldwell Linker and sculptor/tattoo artist Nick Bubash.
"This campaign complements the provocative nature of the artwork currently on display in three of our special exhibitions," said Eric Shiner, Director of The Andy Warhol Museum.
The images include a beach ball as a gag in a woman's mouth, flip-flops with barbed wire bands, a hot dog bun filled with worms covered in mustard, a close-up of a shish kabob that pierces a nipple, a woman on a lounge chair made of nails and a man in a Speedo filled with firecrackers.
"In looking at what unites all these very different artists, we quickly understood that their works are meant to provoke and make you uncomfortable," said MARC USA Creative Director Josh Blasingame. "Our campaign to promote these exhibitions built on that idea by looking at ordinary icons of summer and showing how they could be made more than a little uncomfortable."
Digital boards at the Pittsburgh International Airport as well as outdoor installations throughout the city of Pittsburgh as well as other cities in the region will run through September. The ads will also run in local publications and online and will be distributed throughout the city as actual post cards that can be mailed.
MARC USA has been working with The Warhol for the past year to increase awareness of the museum and its exhibitions. MARC USA President and CEO Michele Fabrizi is Chairman of the Board of The Warhol.
About MARC USA (www.marcusa.com)
MARC USA is a national full-service integrated marketing communications firm known for creating game-changing business solutions. With offices in Chicago, Miami and Pittsburgh, 200 employees and more than $320 million in annual billings, it is one of the largest independent agencies in the country. Services include advertising, strategic planning, research, public relations, social marketing, media planning and buying, interactive marketing, direct and customer relationship marketing and sales promotion.
About The Andy Warhol Museum (www.warhol.org)
Located in Pittsburgh, Pennsylvania, the place of Andy Warhol's birth, The Warhol is one of the most comprehensive single-artist museums in the world. The Andy Warhol Museum is one of the four Carnegie Museums of Pittsburgh.
SOURCE MARC USA
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