Summertime Is Potty Training Time!

LINCOLNWOOD, Ill., Aug. 8, 2013 /PRNewswire/ -- Potty training your child can be easier – and more fun! – when Elmo's there to help. And summertime is the best time to get started. According to kidshealth.org, potty training during warm weather months is recommended by many experts because kids wear lighter clothing then.

To help kick-start potty training in your home, top-selling learning app Potty Time with Elmo – created by Publications International (PIL) and Sesame Workshop – is going on sale at http://pilapps.com/elmopotty.

The special summer discount price of $0.99 will be available for four days only, from Friday, August 9 through Monday, August 12, 2013. The app will then return to its regular price of $2.99.

A Best-Seller at Launch
More than 175,000 parents and caregivers have downloaded Potty Time with Elmo since it launched in the iTunes Store last year. Within two weeks of its release, Potty Time with Elmo was iTunes' #1 Paid App in Education for both iPhone and iPad. A Kindle Fire version is also available, and both versions will be offered at the special discounted price.

"We'd like to make it easy for even more kids and parents to have access to Potty Time with Elmo," says Louis Weber, PIL's CEO and President. "Elmo is a great teacher. And with summertime often the preferred time for potty training, the timing is right for a special price."

Jennifer A. Perry, Vice President of Worldwide Publishing for Sesame Workshop, agrees. "Sesame Street has always endeavored to help kids learn important life skills," she says. "Children see Elmo as a friend and also as a mentor who can help lead the way through new situations and experiences. This children's app is a great way to support families as they reach an important developmental milestone."

The Popular Children's App Features:

• a fun story with Elmo about the rewards of learning to use the toilet
• 5 songs
• 5 puzzles
• stickers
• a potty progress reward chart
• potty-training tips for parents

ABOUT PUBLICATIONS INTERNATIONAL, LTD.
Founded in 1967 by CEO Louis Weber, Publications International is one of North America's leading publishers of mass market books, periodicals, and educational products, in categories including children's, cooking, automotive, sports, reference, travel, inspirational and, most recently, digital applications for smart phones and tablet computers. The company is a long-time leader in the field of interactive sound storybooks for young readers. PIL works with a wide variety of popular and respected children's licenses, including Sesame Workshop. PIL products are sold around the globe. For more information, contact Sera Hayes at [email protected]

Contact: Sera Hayes
Publications International, Ltd. (http://pilapps.com/elmopotty)
telephone: (847) 329-5687
email: [email protected]

SOURCE Publications International, Ltd.