Summit Professional Networks Announces Re-Launch of Senior Market Advisor as Retirement Advisor The repositioning marks a dedicated focus to serving the information needs of the emerging dual-licensed advisor
NEW YORK, Nov. 13, 2013 /PRNewswire/ -- Summit Professional Networks today announced a new name, a new mission and a fresh new design for its reputable Senior Market Advisor magazine. Summit is re-launching Senior Market Advisor as Retirement Advisor to better serve the dual-licensed advisor, a critical type of advisor that has emerged in recent years. Since 2008 with the introduction of Rule 151A, life/health licensed agents have increasingly obtained a securities license to offer their clients a wider range of financial services, outside of insurance products – creating the dual-licensed advisor. These professionals are still seen primarily as insurance producers, but are looking to provide for their clients a clear and reliable strategy for amassing the resources needed to enjoy a comfortable retirement, and to mitigate longevity risk.
Daniel Williams, Editor of Senior Market Advisor and the new Retirement Advisor, said, "Retirement Advisor is at the intersection where insurance and investments meet, and it's a place where many of today's most successful advisors are taking their practices. Since 2008, it has been an emphasis in our editorial mission to focus on and champion dual-licensed advisors."
The current Senior Market Advisor readership is leading the pack in diversifying the products and guidance they offer to better serve their clients' retirement needs. In fact 22 of the last 25 advisors nominated for the Senior Market Advisor's 'Advisor of the Year' award have been dual-licensed.
While continuing to provide the content that established Senior Market Advisor as an industry-leading publication, like expert editorial analysis and in-depth industry and consumer research, Retirement Advisor will also expand its use of peer-to-peer, user-generated content with strategic case studies and suitable sales and marketing tips. With an editorial emphasis on insurance and safe investment products, retirement income planning, health care issues and estate planning, Retirement Advisor is the industry's leading brand for advisors serving the nation's most influential demographic markets—seniors, boomers, women and the affluent.
Dave O'Neil, Group Publisher of Summit's National Underwriter Life & Health Network, said, "We are excited to bring the new Retirement Advisor to our marketing partners. In fact our early discussions with existing partners have been very positive. The overwhelming response is that the new name accurately represents the holistic retirement approach that our current subscribers provide their clients."
Senior Market Advisor will re-launch as Retirement Advisor beginning with the January 2014 issue. For more information please contact Daniel Williams.
About Summit Professional Networks
Summit Professional Networks supports the growth and vitality of the insurance, financial services and legal communities by arming professionals with the knowledge and education they need to succeed at every stage of their careers. We provide face-to-face and digital events, websites, mobile sites and apps, online information services, and magazines giving professionals multi-platform access to our critical resources, including Professional Development; Education & Certification; Prospecting & Data Tools; Industry News & Analysis; Reference Tools and Services; and Community Networking Opportunities.
Using all of our resources across each community we serve, we deliver measurable ROI for our sponsors through a range of turnkey services, including Research, Content Development, Integrated Media, Creative & Design, and Lead Generation.
For more information, go to http://www.summitprofessionalnetworks.com/.
Editor, Retirement Advisor
SOURCE Summit Professional Networks