KINGSBURG, Calif., July 11, 2012 /PRNewswire/ -- Now celebrating its 100th Anniversary, Sun-Maid, the world's largest processor of raisins and dried fruits, announced the start of its anniversary celebration at the California State Fair beginning July 12, 2012 in Sacramento. Sun-Maid memorabilia, raisin and dried fruit cooking demonstrations, and family-friendly activities will completely fill Building 3 of the Expo Center for the 18-day fair.
Visitors can take home a photo souvenir after posing with the Sun-Maid Girl. The brand's well-known icon recently launched her own Facebook page at www.facebook.com/SunMaidGirl, and her "100 Cities for 100 Years" tour kicks off at the fair.
Stories of Sun-Maid's colorful history are illustrated in the fair's interactive exhibit—a three-dimensional version of Sun-Maid's recently released 100th Anniversary eBook, Sun-Maid Raisins & Dried Fruits: Serving American Families & the World Since 1912, a free download at www.sunmaid.com/book.
The exhibit "Sun-Maid: Celebrating 100 Years of Fruit & Sunshine" will also feature two original paintings and a chromo lithograph created by renowned artist Norman Rockwell for Sun-Maid in the 1920s.
The Sun-Maid Grower's Store, a fixture at the company's Kingsburg headquarters, will be transported to Building 3, where Sun-Maid products and merchandise will be available, including freshly baked raisin oatmeal cookies made using Sun-Maid's classic recipe.
"Through Sun-Maid's 100-year history, the company has participated in a number of key fairs and expositions, including San Francisco's Panama Pacific International Exposition nearly 100 years ago in 1915," said Sun-Maid President Barry Kriebel. "We're pleased to be celebrating our centennial in Sacramento, the state capital."
The 2012 California State Fair runs July 12-29 at Cal Expo. Fairgrounds are open from 11 a.m. to 10 p.m. Monday through Thursday, and from 10 a.m. to 10 p.m. Friday through Sunday.
Founded in 1912, Sun-Maid Growers of California is a farmers' cooperative owned by 750 family farmers whose vineyards comprise approximately 50,000 acres in California's Central Valley. Headquartered in Kingsburg, California, Sun-Maid's facilities are centrally located in the heart of the world's largest raisin producing area, featuring long, dry summers optimal for grape production and natural sun-drying of grapes into raisins. Sun-Maid is the leading consumer brand of raisins and dried fruits in the United States and distributes products to more than 50 countries worldwide. For more information, please visit www.sunmaid.com and www.facebook.com/SunMaidGirl.