LONDON, September 7, 2011 /PRNewswire/ --
Britain's favourite newspaper The Sun will be perking up Christmas with a festive giveaway that Yule be sorry to miss.
From this weekend readers across the UK can sign up to Sun Perks, an outstanding money-saving scheme that rewards loyal readers
For the next 10 weeks Sun readers will have the chance to fill their stockings with a range of fantastic free gifts for Christmas.
Readers will be able to collect tokens in the paper every day from Saturday 10 September to Friday 18 November. The more points readers collect, the more free presents they can claim.
To claim they will need to register an account at http://www.sunperks.com and create a wish list of items they are collecting for, with the option to reserve limited edition items.
The amazing Christmas gifts will put smiles on the faces of all the family and include Love2Shop, Cineworld and Tesco vouchers as well as games, DVDs, CDs, books and of course a fantastic Christmas turkey worth £10 from Iceland.
The offer will be promoted with a new TV, radio and digital marketing campaign which features the Sun Perks character Perky the Turkey. The advert marks the first time The Sun has turned its 'hand' to the world of puppetry.
The TV ads will be broadcast from Wednesday 7 September.
Richard Gale, Brand Director for The Sun, said: "Sun Perks is a great way for us to reward our loyal readers and build direct relationships with consumers. This wave of the campaign will help provide some festive cheer for the whole family over Christmas.
"The TV advert featuring Perky the Turkey also brings the campaign to life using The Sun's iconic brand of humour."
The TV ad was created by
Marketing Director, The Sun Barnaby Dawe
Brand Director, The Sun Richard Gale
Brand Manager, The Sun Mark Nash
Creative Director Ross Neil
Creative Katy Hopkins, Steve Hawthorne
Agency Producer Joseph Pawsey
Account Director Sam Rattue
Media Agency Mindshare
Production Company Another Film Company
Directors Stephen Pipe
Producer Adam Sawers
Post-Production Golden Square
Audio Angell Sound
Each token = 10 points. A total of 150 points are available each week, 20 points per day Monday to Friday and 50 points on Saturdays.
Readers are required to register an account at http://www.sunperks.com to create a wish list of items they are collecting for and reserve any limited edition items.
Once the reader has enough points they can send their physical tokens by post to GFM. By return they will be sent their gifts, postage paid.
Photocopies, damaged or defaced tokens will not be accepted. Do not attempt to redeem this token against any other product or promotion.
SOURCE Sun Perks