Sunera Signs a New Deal with ISV - an Alternate to Outsourcing

TROY, Mich., March 8 /PRNewswire/ -- Sunera Technologies (Sunera), a Michigan Corporation and a pioneer in enabling Technology and Services companies worldwide, announces the addition of a new ISV customer based out of Massachusetts under its unique Collaborative Offshore Initiative (COI) program. Under the terms of its unique Collaborative Offshore Initiative (COI), Sunera will set up a software product development facility in India for this customer, leveraging its India experience, infrastructure, operations and best practices to manage India initiatives. This customer foresaw the short-term and long-term benefits of COI.  Sunera plans to help them to build and operate for the term of the contract and then transfer ownership to them at the end of the Term.

Sunera has another unique initiative called Collaborative India Initiative (CII) besides Collaborative Offshore Initiative (COI). Through these initiatives Sunera assists its partners in four areas 1. Business Development Program (BDP): Expand business in India market  2. Product Development Program (PDP), Build and Operate a Product Development Center in India 3. IT Cosourcing (ITC): Providing alternate to Outsourcing, helping IT leaders with ability to have better control, see greater value from their India Initiatives and 4. Business Process Management (BPM) – reduce operating cost of business operations like market research, inside Sales, recruiting, customer support, procurement etc.

This new partnership envisages to look at India beyond COI and Outsourcing Product Development to increase their sales in India's market as well and will be leveraging Sunera's CII as well. On its part Sunera will bring its India expertise, market know-how, offshore best practices, operational know-how and physical infrastructure to ensure that the partner will be highly successful without having to deviate from the core strength which is Software Product Development and capture new markets.

Mr. Ravi Reddy, Managing Partner for Sunera Technologies, said, "This partner was ahead of the curve and quickly saw the potential of Collaborating India Initiative and the risks of going for a captive center without having the deep expertise to run business in India."  He continued to add that "With over 100 Years of management experience in the leadership and multiple similar initiatives being successfully executed, Sunera is well positioned to be a leader in helping companies find an Alternate to Outsourcing and also launch their products in India Successfully."

Sunera expects the Hyderabad Center for this ISV partner to be in operation within three months, and it will provide additional expansion capabilities for future growth and capabilities including India Business Development and Business Process Management (or also called as Business Process Outsourcing).

About Sunera Technologies Inc.

Sunera Technologies, has pioneered Collaborative Outsourcing through its unique approach of partnership for Revenue Maximization and not just cost optimization. It has focused on enabling its customers to take advantage of India with its unique Collaborative India Initiative and Collaborative Offshore Initiative model that delivers benefits of both worlds: Outsourcing and Own Captive Center.  Sunera now has over a dozen customers helping them with building India delivery and Business Development capabilities.

SOURCE Sunera Technologies Inc.