SunnyD Selects Media Storm As Its Media Agency Of Record

Media Storm and Juba Plus to Lead Return of the Iconic Brand

16 Dec, 2015, 12:30 ET from Media Storm

NEW YORK and LOS ANGELES, Dec. 16, 2015 /PRNewswire/ -- Media Storm LLC, a division of the Water Cooler Group (WCG), announced today that they have been named the media agency of record for the SunnyD brand in the U.S. and Canada. Media Storm, the second largest independent agency in the U.S., will handle all strategic media planning and buying. Additionally, Juba Plus, WCG's advanced analytics team, has been tapped by SunnyD to deliver data fueled analytics and media mix modeling. The review was run by External View Consulting Group in Los Angeles, CA.

"We were focused on finding innovative, business-oriented solutions that deliver increased returns and profitability in our highly competitive market," said Michael Burton, Vice President, chief marketing officer Sunny Delight. "Media Storm's ability to deliver big ideas, backed by in-depth analytics and measurement made them the best choice to lead our return and ensure that our investments are maximized."

Media Storm and Juba Plus will work on comprehensive national and hyper-local campaigns focusing on analytics and media mix modeling; media buying and planning; and digital marketing. "We all grew up with SunnyD," said Christina Norman, ceo of Water Cooler Group. "It's exciting to be part of the team that will guide the rebirth of this unique and fun brand. Our reputation as a nimble, highly focused partner and our legacy as the agency for challenger brands will help us deliver and drive success for SunnyD."

The partnership commences in 2016.

About Sunny Delight Beverages Co.
Sunny Delight Beverages Co. (SDBC) is a leading producer, distributor and marketer of juices, juice drinks and flavored waters in North America. Its brands include the market leading SunnyD juice drink, Veryfine juices and drinks, and Fruit2O flavored waters.  The company operates five plants across the U.S. that service both refrigerated and shelf stable distribution systems and supply a wide range of customers in the grocery, club, mass merchandise, convenience, dollar and drug channels.  SDBC is owned by J. W. Childs Associates.  Please visit www.sunnyd.com for more information about the company, its brands and its sustainability reports. 

About Media Storm 
Media Storm is the second largest independent media planning and buying shop in the U.S.  Founded in 2001, Media Storm is a division of the Water Cooler Group with offices in New York, Los Angeles and Connecticut and works with some of the most well known digital, entertainment and retail brands. Their clients include Starz, Open Road Films, Celebrity Cruises, Phillips 66, Mohegan Sun, ABC Family and more. For more information, visit www.watercoolergroup.biz.

SOURCE Media Storm